l5 : social media and virtual communities Flashcards

1
Q

what is social media?

A

refers to any form of digitally based platform used for making or developing social networks which have a global reach

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2
Q

what are virtual communities?

A

examples of communities that exist online or virtually, whereby a person can adopt a new or different identity and live out their life different in a “fantasy cyber world”

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3
Q

how does social media show qualities of a postmodern society?

A

allows users to personalise their page, reflecting increased individualism

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4
Q

what is netiquette?

A

increased online communication led to emergence of new norms and values, outlining how people should behave in online communication situations

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5
Q

what did holmes (2011) say?

A

do not mix business with pleasure.

as in the real world, social status differences online between teachers and students were seen as problematic and potentially embarrassing.

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6
Q

what are the possible negative effects of people using new forms of social media?

A
  • more types of crime (cybercrime, identity theft, fraud)
  • self - esteem issues
  • addiction
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7
Q

what are the possible positive effects of people using new forms of social media?

A
  • easier to make connections - virtual communities
  • good for businesses (marketing, advertising etc.)
  • find shared interests
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8
Q

who conducted research on “second life”?

A

boellstorff

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9
Q

what is the purpose of the online virtual world of “second life”?

A
  • have a feeling of togetherness and community
  • create an identity to express themselves
  • entertainment
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10
Q

what did boellstorff’s research on “second life” raise questions about?

A

moral regulation of communication online. realised that laws and policies are long way from being able to regulate and punish deviant behaviour.

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