l9 : impact of digital communication on identity - gender

Question 1

what did ellison state about identity being constructed online?

Answer 1

identity constructed by the user so can adopt multiple online personalities

Question 2

give five statistics in relation to digital communication and gender.

Answer 2

• younger users, esp men, use sm for reasons other than maintaining relationships, esp entertainment (28%)
• younger women spend least amount of time using sm to find info (16%)
• 40 more million women visited twitter than men in each month in 2014
• younger women use dc to maintain relationships
• top 50 brands followers on ig, 53% were women

Question 3

what did li and kirkup find about the difference in use of digital communication between men and women?

Answer 3

• found sig. diff between men and women and their use of dc
• men more likely than women to use email or chat rooms
• men played more computer games than women
• OFCOM (2014) found adult males accessed internet for 23.3hrs/week compared to 17.8hrs for females
• women (67%) more likely to use sm than men (60%)