Argentina - Wine Biz Flashcards
where is Argentina’s production vs world?
5th largest producer
What can affect production in Argentina?
El Nino
Who is the main market for Argentina?
USA, 22% of exports
Other export markets for Argentina?
UK, Spain, Canada and Brazil
What is the trade agreement between Latin American countries for free trade?
MERCOSUR
Why did Argentina enjoy a boom in early 2000s
Weak peso = popularity in USA for inexpensive good quality wines
What economic policies have affected since then?
Dramatic rises in inflation, increase in production costs, low yields in 2016 - El Niño and 2017 spring frosts
What is the rule with foreign ownership in Argentina
Restrictions were in place over 2016/17 - on foreign ownership, slowed down the rate of foreign investment, lifted in 2016
What makes up 60% of the exported wine?
Single Varietal Malbec’s = 60% of exports
What promotes Malbec?
World Malbec Day by Wines of Argentina
What % of wine made in Argentina is exported
What does this mean for domestic market
Only 20%
domestic market still crucial
What is strategy 2020?
Wines of Argentina working to modernise image of Argentinian wine with Millenials
What has inflation also affected?
buying power and domestic consumers are closing to drink less and buy higher quality products
Which family businesses have grown to become one of Argentina’s leading producers (2)?
Catena Zapata and Familia Zuccardi
Which countries have invested in Argentinian wine?
France, Spain, Italy and Chile
