Cold Audience (Purchase)

Question 1

Click Through Rate (CTR)

Answer 1

≥ 2.5%

Question 2

Cost Per Click (CPC)

Answer 2

≤ $0.50 - $1

Question 3

Cost per 1000 Impressions (CPM)

Answer 3

≤ $14-16

Question 4

Avg Vid Play Time

Answer 4

≥ 8-10 seconds

Question 5

Cost Per Unique Link Click (CPULC)

Answer 5

≤ $1.00