Evaluating Cold Audience Metrics

Question 1

CPM is High, What Do I do ?

Answer 1

Problem : targeting the wrong audience - advertisement isn’t effective.
Resolution : test new audience(interest) as well try new creatives.

Question 2

Click Through Rate (CTR) is Low, What Do I do ?

Answer 2

Problem : Thumbnail or ad copy not effective.
Resolution : evaluate comps ad copy and TN’s, test new adcopy and TN’s

Question 3

Cost per Unique Link (CPULC) is High, What Do I do ?

Answer 3

Problem : Ad is not convincing, most likely the video need to be more convincing.
Resolution : Better attention getter, better features/benefits, higher quality,

Question 4

Average Vid Play Time is Low, What Do I Do ?

Answer 4

Problem : Ad is not convincing
Most likely the video need to be more convincing.

Resolution : Better attention getter, better features/benefits, higher quality,

Question 5

Shopify Website Conversion Rate is Low, What Do I Do ?

Answer 5

Resolution : Improve website (Product/Home Page), Customer feedback (Send email within Shopify asking for Feedback & How to improve), Lucky orange (Shopify App to see where customers left exactly and why).