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pe > 12.2 Commercialisation of sport > Flashcards

12.2 Commercialisation of sport Flashcards

1
Q

Definition of sponsorship

A

to support an event, activity or person related to sport by proving money or goods

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2
Q

Show the golden triangle

A

Sport

Media Sponsorship

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3
Q

Definition of commercialisation

A

process of managing or running something principally for financial gain

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4
Q

How does a sport advertising goods promote the sport itself

A

as the sports itself is promoted and so the public awareness of the sport is increased, which may affect the number of people who watch and participate

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5
Q

Definition of spectatorship

A

act of watching something without taking part

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6
Q

Name five factors leading to commercialisation of sport

A
  • growing public interest and spectatorship
  • more media interest
  • professionalism
  • advertising
  • sponsorship
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7
Q

How does more media interest lead to commercialisation

A

events are televised leading to companies wanting to sponsor events and their participants

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8
Q

Explain how professionalism lead to commercialisation

A

sporting professionals are likely to attract sponsorship from commercial organisations

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9
Q

Explain how advertising led to commercialisation

A

sports present opportunities to sell more good and can be used as a billboard.In return, the sport concerned is promoted, which can improve participation rates

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10
Q

Explain how sponsorship led to commercialisation

A
  • sponsorship leads to increased publicity and sales for the sponsor and provides free clothing/ equipment or financial support for the performer
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11
Q

What are the four areas of commercialisation

A
  • individual sports
  • society
  • performers
  • spectators
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12
Q

Name 3 positive impacts of commercialisation on individual sport

A
  • sports can promote themselves, attracting more participants and can lead to an increase in revenue
  • more money for sports can lead to better facilities
  • commercial investment into sports can develop all areas from the grassroots to international
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13
Q

Name the 2 negative impacts of commercialisation on individual sport

A
  • less popular sports attract less sponsorships and therefore cant develop as much as others
  • female and disabled events may lose out on commercial investment, less popular and therefore attract less media exposure
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14
Q

Name a positive impact of commercialisation on society

A
  • sport is about fair competition and everyone has an equal chance to participate and win. Sponsorships support this, can help support training and competition
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15
Q

Name 6 different types of media coverage today

A
  • television- terrestrial, satellite, pay-pre-view
  • printed press-newspaper, magazines
  • radio- local and national stations, dedicated sports stations
  • internet
  • social media
  • cinema
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16
Q

Name 2 positive effects of media on performers in sport

A
  • can raise the profile of a performer

-can help develop performers career

- can help develop a performers career

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17
Q

Name a negative effect of media on performers in sport

A

can highlight and promote sensational news, can increase pressure to perform

18
Q

Name 5 positive effects of media on individual sport

A
  • can raise profile of a sport
  • can boost participation numbers (Wimbledon)
  • can increase financial revenue, in terms of sponsorship and funding for sports
  • can attract more funds for international teams
  • can give more coverage for minority and disability sports
19
Q

Name a negative effect of media on individual sport

A

can highlight negative aspects of sport, e.g. hooliganism in football

20
Q

Name 3 positive effects of media on spectators

A
  • increases number of people watching
  • rules have influenced to make sports more accessible to a wider audience
  • different types of media are available 24/7 and sport is broadcast live all over the world
21
Q

Name 2 negative effects of media on performers on spectators

A
  • can provide negative coverage- possibly promoting hooliganism and unrest among some countries e.g. England vs Germany (football)
  • cost of subscriptions to satellite TV can be prohibitive
22
Q

Definition of the golden triangle

A

relationship or interdependence between sport, sponsorship & media

sport, sponsorship and media

23
Q

How did media coverage used to be different

A
  • sports presenters were generally male
  • media were dominated by reports of negative behaviour

-

24
Q

What is a commodity

A

something that is sold for money

-e.g. sport becomes a commodity when either consumers are willing to pay to play or watch it

25
Q

Who is UK Sport

A

organisation whose aim is development of Uks sportsmen & women

  • funded by government
  • national lottery
26
Q

How does UK sport develop elite athletes

A
  • identifying potential talent in sport -> testing phases 1,2,3
    phase 1- range of generic physical tests, in depth analysis of training, comp history
    phase 2 &3 - tests in pyschology, behavioural assessments
    confirmation phase- selected athletes -> 6-12 month confirmation phase, unsuccessful return to club

-#discoveryourgold - targets 15-24 year olds -> into high-perfromance sport

  • supporting an athletes lifestyle
  • supporting an athletes coaching
  • supporting sports science & sports medicine via EIS
  • providing world class programme/ pathway to success
  • podium: athletes with realistic medal winning capabilities -> at next Olympics
  • podium potential: athletes whose performance suggests they have realistic medal winning capabilities
27
Q

Name the 3 phases UK sport uses to identify potential talent

A

discoveryourgold- over 20 sports involved- partenership between UK sport, EIS, range of national governing bodies

phase 1- range of generic physical & skill-based tests- analysis athletes training & comp history

phase 2-3- tests in functional movement screening, medical screening, performance lifestyle workshops

confirmation phase- selected athletes- 6-12 month confirmation phase- training environment

28
Q

What are podium athletes

A

athletes with realistic medal winning capabilities -> at next Olympics

29
Q

What are podium potential athletes

A

athletes whose performance suggests they have realistic medal winning capabilities

30
Q

What is the main role of UK sport in developing elite sport

A

invest National lottery funds & income from central governments to maximise performance of UK athletes in Olympic & Paralympics

31
Q

What is the success of the UK sports influence measured by

A

success is measured by medals won & no. of medallist developed

32
Q

Name the 2 ways UK sport invests 70% of its income

A
  • national governing bodies- enabling them to operte a world class programme
  • funding athletes through athlete performance award
33
Q

Name the 3 roles of the National institue of sport in developing elite sport

A

-each country that makes up UK has national institue of sport

  • role is to:
  • provide sports science & technological help to elite sportsmen, women
  • work with coaches, sports administrators to help improve performance of athletes
  • give technical support- help optimise training programmes, maximise comp, improve health
34
Q

Give examples of dedicated sports scientists who make up the *EIS)

A
  • performance nutrition
  • biomechanics
  • medical
35
Q

How schools and colleges help contribute to elite sport success

A

schools offer gcse and a level qualification- sports performance- part of qual

pe lessons- provided for all young people

specialist facilities

competition

club links

36
Q

How do clubs help contribute to elite sport success

A
  • sports clubs are often leagues/ national competitions- enable those with talent to gain competitive experience

-talent identification/ scouting opps

-^ quality coaching

37
Q

How do Unis help contribute to elite sport success

A
  • scholarships/ bursaries- enables access to special support services
  • ^ quality facilities

-specialist, ^ quality coaching

38
Q

Name 4 reasons why people drop out of elite sport

A
  • poor performance
  • injury
  • pressures from outside sport
  • pressures from media
39
Q

Name the 2 levels of UK sports world class programme

A

level 1 - podium - gold medal potential winners at next olympics

level 2 - podium potential - supports athletes with potential to medal at next next olympics (8 years)

40
Q

What are national sport institutes

A

world class performance environments

provide

sport science support; nutrition, physio

tech support; performance bikes

medical support; doctors

41
Q

Name 4 strategies to address drop out rate from elite programmes

A

-medical support & intervention (prevent injuries)

-pyschological support

-perfromance lifestyle advice

-media training

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