How Starbucks Lost $105 Million In Australia Flashcards
Break into a market
verbal phrase
To begin a business in a new area
* We are trying to break into the Australian market.
* They have failed to break into new markets.
Accumulate
verb
To gradually increase in amount
* They have accumulated millions in profits.
* We have accumulated dozens of companies.
“On top of the world”
phrase
Feeling very happy / being very successful
* She was on top of the world after hearing that news.
* We were on top of the world last year before the crash.
Net
verb
To earn profits
* They were able to net enough to cover their expenses.
* We netted a trillion yen last quarter.
Set one’s sights (on something)
verbal phrase
To decide on a goal
* She set her sights on that position.
* We have set our sights on several foreign markets.
Run into problems
verbal phrase
To face difficulties
* We ran into some problems with that app.
* I’m afraid you’ll run into some problems if you change careers now.
Roll (something) out
phrasal verb
To make a new product / service available for the first time
* We have decided to roll out this service earlier than expected.
* They rolled their new smartphone out in time for the holidays.
(Something) is geared towards (something else)
phrasal verb
To make / change something so that it is suitable for a particular purpose
* This service was originally geared towards a younger market.
* Our products are geared towards the specific needs of our customers.
Organic growth
adjective - noun
Internal growth from within a business, usually by expanding a product range or the number of business units
* They were able to experience organic growth locally and internationally.
* We have grown organically over the past year.
Align with expectations
verbal phrase
To be the same as what is expected
* Their product did not align with customers’ expectations.
* Her blind date did not align with her expectations.
Steeped in (something)
phrasal verb
To be completely involved in something
* They have been steeped in their new project for months.
* France has been steeped in wine production for centuries.
Palate
noun
A person’s ability to taste and judge good food and wine
* She has developed a very sensitive palate.
* That sommelier’s palate is one of the best in the world.
Unattainable
adjective
Something that cannot be achieved
* That car will always be unattainable for me…
* These goals are all unattainable.
Pivot strategy
verbal phrase
To change a strategy completely
* They have decided to pivot their strategy from next year.
* Starting now we need to pivot strategy.
Turned off (by something)
phrasal verb
To lose interest in something
* I was turned off by their very aggressive sales approach.
* She got turned off by his behavior.
