Female Founders are Changing Entrepreneurship Flashcards
Indicative
adjective
Being a sign that something exists / will happen
* Unemployment is indicative of a bad economy.
* Changes in the weather is indicative of climate change.
Underestimate
verb
To fail to understand how skillful someone really is
* You should never underestimate your competition!
* Many people still underestimate him.
Undermine
verb
To make someone become less successful / confident
* Those politicians were secretly trying to undermine the President.
* She felt that her boss was trying to undermine her.
Fuel
noun
Something that makes one’s ideas / feelings stronger
* She’s using his criticisms as fuel.
* His comments added fuel to the demonstration.
Resist
verb
To fight against something
* They tried to resist change for as long as possible.
* Ukrainian forces were able to resist Russia up to now.
Persist
verb
An unpleasant situation that continues to exist
* It seems like this bad weather will persist…
* I think the weak yen will persist for a while.
Inclusive content
noun
Content that appeals to many different types of people
* A successful ad campaign should consist of inclusive content.
* We are focusing on producing inclusive content.
Empowered
adjective
Confident and in control of one’s life
* It’s important to make your offspring feel empowered.
* These new initiatives will make workers more empowered.
Have Skin in the game
idiom
To be directly involved in something (usually financially)
* Since the CEO has a lot of skin in the game we hope he will make the correct decision.
* Our shareholders have significant skin in the game.
Set boundaries
phrasal verb
To protect oneself from the effects of other people’s behavior
* She needs to learn to set boundaries in her professional relationships.
* You will experience less stress if you set some boundaries.
Abundance
noun
A situation where there is more than enough of something
* There is an abundance of opportunities for citizens of developed countries.
* There was an abundance of drinks at the party.
Gentrification
noun
The process where a poor area of a city changes into a rich one
* The gentrification of NYC has forced many communities out of the city.
* Brixton has seen a lot of gentrification over the years.
Resonate
(with someone)
verb
To appeal to someone in a personal way
* His message really resonated with me.
* I hope this commercial resonates with our customers.
Rooted
(in cultural integrity)
phrase
To be based on the respect of things that originate from a particular culture
* Our products are all rooted in cultural integrity.
* Being rooted in cultural integrity is vital for any new business.
Unapologetic
adjective
Not expressing regret / having confidence in one’s actions
* He was very unapologetic about his decision.
* Her unapologetic attitude was a key factor in her success.
