Text Information and Media Flashcards
A simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen
TEXT
Any “human-readable sequence of characters” that can form intelligible words
TEXT
Types of Text
- HYPERTEXT
- PLAIN TEXT OR UNFORMATTED TEXT
- FORMATTED TEXT
Type of text that serves to link different electronic documents and enables users to jump from one to other in a nonlinear way
HYPERTEXT
Type of text that has fixed sized characters having essentially the same type of appearance
PLAIN TEXT OR UNFORMATTED TEXT
Type of text where its appearance can be changed using front parameters (bold, underline, italic, font size, font color, etc.)
FORMATTED TEXT
- Also called font, font type, or type
- refers to the representation or style of a text in the digital format
- usually comprised of alphabets, numbers, punctuation marks, symbols, and other special characters
TYPEFACE
Types of Typeface
- SERIF
- SANS SERIF
- SLAB SERIF
- SCRIPT
- DECORATIVE
Type of typeface that:
- connoted formality and readability in large amount of texts
- usually used for the body text of books, newspapers, magazines, and research publication
- give a classic or elegant look when used for title or heading
SERIF (Times New Roman, Garamond, Baskerville)
Type of typeface that:
- brings a clean or minimalist look to the text
- used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages
- give a modern look and is used primarily in webpage design
SANS SERIF (Arial, Helvetica, Tahoma, Verdana, Calibri)
Type of typeface that:
- carries a solid or heavy look to text
- can be used for large advertising sign on billboards
SLAB SERIF (Rockwell, Playbill)
Type of typeface that:
- draws attention to itself because of its brush-like strokes
- must be used sparingly and not to be used in large body text
- usually used in wedding invitation cards or other formal events
SCRIPT (Edwardian, Vladimir, Kunstler)
Type of typeface that:
- caters to a wide variety of emotions such as celebration, horror, fear, etc. or themes such as cowboys, circus, holidays, summer, kiddie, etc
DECORATIVE (Chiller, Jokerman, Curlz MT)
Design Principle:
- refers to the importance or value given to a part of the text-based content
- to make a point or highlighting a message, you can make the text bold, italicized, have a heavier weight, darkened, or lightened (depending on your background color) or enlarged
EMPHASIS
Design Principle:
- refers to how fitting or suitable the text is used for a specific audience, purpose, or event
APPROPRIATENESS
