Visual Information and Media Flashcards
Sources of information in the form of visual representations. These can be abstractions, analogues, rough illustrations, or digital reproductions of the objects. There should be an interpretation of data, and sources may be hosted on the internet, printed in publications, displayed through broadcast media, or otherwise disseminated
VISUAL MEDIA AND INFORMATION
Types of Visual Media
- PHOTOGRAPHY
- VIDEO
- SCREENSHOTS
- INFOGRAPHICS
- DATA VISUALIZATION
- COMIC STRIPS/CARTOONS
- MEMES
- VISUAL NOTE-TAKING
Purposes of Visual Media
- GAIN ATTENTION
- CREATE MEANING
- FACILITATE RETENTION
Element:
- describes a shape or outline
- create texture and can be thick or thin
- may be actual, implied, vertical, horizontal, diagonal, or contour lines
LINE
Element:
- a geometric or organic area that stands out from the space next to or around it, or because of differences in value, color, or texture
SHAPE
Element:
- the degree of light and dark in a design
- contrast between black and white and all the tones in between
VALUE
Element:
- way a surface feels or is perceived to feel
- illusion of the surfaces, peaks, and valleys, resulting in a feeling of smoothness or roughness in objects
TEXTURE
Element:
- determined by its hue (name of color), intensity (purity of hue), and value (lightness of darkness of hue)
- used for emphasis, or may elicit emotions from viewers
COLOR
Element:
- a figure having volume and thickness
- an illusion of a 3-dimensional object can be implied with the use of light and shading
- can be viewed from many angles
FORM
Principle:
- necessary especially in slide presentations or documents that are more than one page
CONSISTENCY
Principle:
- an area that first attracts attention in a composition
- important objects or elements in a composition
- can be achieved by contrast of values, more colors, and placement
CENTER OF INTEREST
Principle:
- visual equality in shape, form, value, color, etc.
- can be symmetrical or asymmetrical
BALANCE
Principle:
- brings together a composition with similar units
- the visually satisfying effect of combining similar or related elements
HARMONY
Principle:
- refers to the arrangement of opposite elements and effects
- shows the difference between shapes and can be used as a background to bring objects out and forward in a design
- can also be used to create an area of emphasis
CONTRAST
Principle:
- a visual flow through the composition
- gives the artist control over what the viewer sees next
DIRECTIONAL MOVEMENT
