Lecture 3 Flashcards

1
Q

Lowest-cost needs

A

-Sufficient, stable demand
-Few disturbances

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2
Q

Lowest-cost organizational characteristics

A

-Cheap personnel (repetitive jobs)
-Little staff
-Large scale processes

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3
Q

Differentation needs

A

-Complex demand (mix of price, choice, quality)
-Changing business (technology/fashion/”hypes”)

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4
Q

Differentation organizational characteristics

A

-Complex dynamic structures / networks
-Much staff
-Entrepreneurship in business units
-Flexible processes

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5
Q

SKU

A

Stock keeping unit

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6
Q

Racetrack

A

loop with a major aisle that has access to departments entrances

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7
Q

Free-form

A

Fixtures and aisles arranged symmetrically

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8
Q

Grid

A

Supermarkets

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9
Q

Cross-docking

A
  • Moving products directly from inbound vehicle to outbound vehicle, without decoupled storage in between
  • You exactly order the products for which destination is already known
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10
Q

Advantages cross-docking

A
  • Inventory reduction, space reduction (compared with warehousing)
  • Reduction of administrative work
  • Handling reduction (in DC, compared with warehousing)
  • Can reduce transport (compared with direct)
  • Lower cost (for the retailer)
  • Sometimes shorter lead times (especially for perishable goods)
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11
Q

Marketing strategy basic decisions

A
  • Store image (quality, pricing, comfort)
  • Assortment (width and depth)
  • Product display (packaging, space, location)
  • Suppliers (number and type)
  • A-brands, private labels
  • Price levels, in relation to margins
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