1.3.1 Demand Flashcards
Demand
the quantity of a product consumers and willing and able to buy at different prices in a specified time period
Effective demand
The combination of desire for a product or service with the ability or readiness to pay (must have sufficient, real purchasing power)
Latent demand
A desire for a product without the purchasing power, usually due to advertising
Derived demand
Demand for one product is strongly linked to the demand for another product (eg. demand for steel is linked to demand for new vehicles)
Consumer sovereignty
Suggests that consumers control resource use by deciding what to buy
Tastes
Involve consumer preferences for specific products → likely to change over time and be influenced by factors such as fashion
Advertising and branding
Ways in which businesses try to influence demand for their products; they can succeed in changing tastes
substitutes
Alternatives to a product in competitive demand
Complementary goods
Tend to be used together as they complement eachother in joint demand (eg ps5 and ps5 controller)
Income
Flow of money received by an individual or household over time → they are usually a reward for economic activity
Population
A group of people fitting a particular description, from the national population (total inhabitants) to the population in a target market
Price
Money amount paid by the buyer to the seller in a transaction → usually set by market forces but can sometimes be regulated by government
Demand schedule
A table showing the quantities demanded at different price levels
Demand curve
A graphical representation of the relationship between price and quanitity
Contraction of demand
Move up and left on a demand curve when price rises
Extension of demand
Move down and right on a demand curve when price falls