FADES

Question 1

F________

For ______, it’s been ________ that

Answer 1

Facts

For example it’s been proven that

Question 2

A________

A personal story about you or someone you know

I _______ this way ________

Answer 2

Anecdote

A personal story about you or someone you know

I feel this way because….

Question 3

D_______ A_______

Talk to your ________

We/You/Us/Our

Answer 3

Direct address

Talk to your reader

We/You/Us/Our

Question 4

E________ O_______

It’s not just ________ who _______ this way….

Make sure you include the person’s ________ and __________

Answer 4

Expert Opinion

It’s not just me who feels this way….

Make sure you include the person’s full name and job title (Professor John Green from the University of Nottingham says that…)