SEO TERMS

Question 1

SEO

Answer 1

Short for Search Engine Optimization. Methodology of strategies techniques, and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.

Question 2

SERP

Answer 2

Acronym for Search Engine Results Page. The web page that a search engine returns with the results of its search.

Question 3

Indexing

Answer 3

Search engines’ process for collecting and storing data across the web.

Question 4

Canonical URL

Answer 4

Used in cases where there is duplicate content.

Question 5

On-Page Optimization

Answer 5

Based solely on a web page and the various elements within the HTML. Ensuring that key pieces of the specific page (content, title tag, URL, and image tags) include the desired keyword will help a page rank for that particular phrase.

Question 6

Off-Page Optimization

Answer 6

Refers to incoming links and other outside factors that impact how a web page is indexed in search results