CONTENT TYPES

Question 1

Testimonials

Answer 1

These are usually video or written reviews from past customers. Consider raising brand awareness and authenticity by sharing testimonials that show how a product improved a customer’s life.

Question 2

Carousel

Answer 2

This is an ad that has multiple pictures or types of media embedded into a post.

Question 3

Cross-channel

Answer 3

If each website is a “channel,” then content posted across all your social media accounts is called “cross-channel” content.

Question 4

Dark post

Answer 4

These ads are only visible to people outside your follower list, which can balance the promotional content followers see

Question 5

Disappearing content

Answer 5

This is content that deletes itself after a certain amount of time, which can lead to increased engagement because of FOMO.

Question 6

Listicle

Answer 6

This is an article formatted like a list. Consider using these to simplify topics.

Question 7

Evergreen content

Answer 7

This is content that stays relevant long after it’s posted, so it gains more traffic. Listicles, how-to articles and product reviews are often evergreen content.

Question 8

Infographic

Answer 8

These are graphics that display information in a readable format. You can use them to help users remember a company’s core values.