Planning And Protection

Question 1

What is marketing analysis and what does it entail?

Answer 1

Presents information on specific area of market
1. Industry overview
2. Target market
3. Competition
4. Pricing and forecast

Question 2

Techniques of research

Answer 2

Surveys
Questionnaire
Client interview
Product analysis
Social media trends
Location based survey
Website based survey
Virtual environment feedback
Observational research

Question 3

How can data be analysed?

Answer 3

Using Google analytics
Surveys have software linked and so will do it for you
Digital technology enables research to be split into demographics
Specialist analysts

Question 4

What is innovation management?

Answer 4

Systematic renewal of the way companies work and the outcomes of their activities to improve profitability

Question 5

Tools used for innovation management?

Answer 5

Prototyping
Ideation (brainstorming together)
Product life cycle management (reducing costs and saving time)
Kaizen (everyone gets a say: managers to cashiers)
Design council support programmes (specialists help you to utilise skills and resources)

Question 6

How does a feasibility study operate?

Answer 6

Preliminary analysis of study
Projected income statement
Market survey to find demand
Planning (staffing, resources, organisation)
Opening day sheet made (upstart costs against proposed sales)
All data gathered and analysed for viability and sustainability
Decision made

Question 7

What are financial forecasts based upon?

Answer 7

Past and current project info on profit and expenditure
Market trends
Relevant government policies
Long term aims (future proofing)
Sales/inventory/manufacturing reviews
Short/long term forecasts

Question 8

Who grants patents?

Answer 8

Intellectual property office

Question 9

What do patents apply to?

Answer 9

Working parts of a design
Like a car suspension system or an automatic kettle sensor

Question 10

What protection do patents offer? What can be patented?

Answer 10

Up to 20 years legal protection (can be expensive and complicated to obtain)
Completely new or a significant improvement of an existing design
Detailed, labelled diagrams and clear description
Patent attorney can be hired to check if design can be patented

Question 11

Example of legal conflict about patents?

Answer 11

Apple vs Samsung (software features)
Dyson vs Hoover (dual cyclone)

Question 12

What do copyrights protect?

Answer 12

Books, photos, drama, music, films, tv and software

Question 13

What does copyrighting do?

Answer 13

Allows for management over who can use work

Question 14

How long do copyrights last? What act tells us this?

Answer 14

UK Copyrights Designs and Patents Act 1988
70 years after death of creator

Question 15

What do unregistered design rights do?

Answer 15

Legal protection for designers to stop unauthorised copying for 10 years
Cover appearance, shape, ornamentation but not how the product works
Registration not required but can be hard to prove ownership of work in a dispute
Use of copyright symbol helps clarify ownership

Question 16

Design rights for registered designs?

Answer 16

Legal protection for product appearance and decoration
25 years of protection max
Have to pay a fee

Question 17

What is a trademark used for?

Answer 17

To protect a brands identity and facilitate marketing
Protects their unique name, logo etc
Trademark can simply protect a word like dual cyclone not just graphical symbols

Question 18

Who gives out trademarks and how long do they last?

Answer 18

They last 10 years before needing renewing
Intellectual patent office distribute them and they require a fee