case studies

Question 1

case studies

Answer 1

an in-depth investigation, description and analysis of a single individual, group, institution of event

Question 2

content analysis

Answer 2

a research technique that enables the indirect study of behaviour by examining communications that people produce, eg texts

Question 3

coding

Answer 3

the stage of a content analysis in which the communication to be studied is analysed by identifying each instances of the chosen categories

Question 4

thematic analysis

Answer 4

an inductive and qualitative approach to analysis that involves identifying implicit or explicit ideas within the data

themes will often emerge once the data has been coded

Question 5

case study eval

Answer 5

• rich, detailed insights - shed light on unusual and atypical forms of behaviour
• may generate hypotheses for future study
• small sample size - generalisability
• subjective selection and interpretation of research as select which information makes it into final report
• personal accounts may be inaccurate = low in validty

Question 6

content analysis eval

Answer 6

• avoids ethical issues as much of info already exists
• no issues gaining permission if public
• high in external validity
• access data of a sensitive nature
• flexible as qualitative and quantitative data depending on aims
• study people indirectly - analysed outside of context
• researcher may attribute opinions and motivations
• may suffer from lack of objectivity eg if more descriptive forms of thematic analysis are employed