What Is The Social Approach? Flashcards

1
Q

What is social psychology?

A

The scientific study of how people’s thoughts, feelings and behaviors are influenced by the actual, imagined or implied presence of others

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2
Q

What do researchers from the social approach believe?

A

Human behavior is shaped social and cultural context they are in

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3
Q

What methods are used by researchers from the social approach?

A

Methods of survey and observation for studying vert human interactions

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4
Q

Who created the social impact theory and when?

A

Latane 1981

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5
Q

What does ‘social impact’ mean?

A

The effect that real or imagined people can have on our behavior

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6
Q

What is the ‘source’?

A

The person doing the influencing

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7
Q

What is the ‘target’?

A

The person who is being influenced

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8
Q

What is the social impact of a given situation measured by and what is this called?

A

Strength x immediacy x number of sources - the multiplicative effect

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9
Q

What does Latane’s theory explain?

A

The factors that effect how and whether we will be socially influenced by others.

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10
Q

What 3 things do conforming pressures depend on?

A
  1. Strength of group e.g status
  2. Immediacy e.g closeness
  3. Number of sources
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11
Q

What does Latane’s social impact theory predict?

A

Influence will increase as strength and immediacy increases

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12
Q

What is the law of diminishing returns?

A

As number of sources increases, each additional source had less of an influencing effect on the targets

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13
Q

Latane and Wolf (1981) argument?

A

As the source of influence gets larger, the impact of each individual source is reduced

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14
Q

What did Asch (1955) show?

A

Conformity does not increase much after group size reaches 4/5- there is plateau effect in terms of how much impact each addition can have

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15
Q

What is the divisional effect?

A

The ability of one source to influence behavior is lessened as the number of targets gets larger

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16
Q

What is minority influence?

A

Exposure to minority positions can have a greater impact than exposure to majority viewpoints

17
Q

What did Deutsch and Gerrard find? (1955)

A

Even when you take away social influence and group pressure puts still conform at a rate of about 23%

18
Q

What is social loafing?

A

A reduction in individual effort when working with others on a collective task

19
Q

What is diffusion of responsibility?

A

The tendency of an individual to assume that others will take responsibility