Unit 8 - Choosing Strategic Position

Question 1

Float Time formulae

Answer 1

How long a activity can be delayed for…

LFT - activity length - EST

Question 2

Porter’s Strategic Positioning

Answer 2

– Low cost strategy (Economies of Scale)
– Focus strategy (Niche Market)
– Product differentiation

Question 3

Ansoff’s Matrix

Answer 3

Market penetration (Existing Product, Existing Market)
Product Development (New product, Existing Market)
Market Development (Existing Product, New Market)
Diversification (New Product, New Market)

Question 4

Bowman’s Strategic Clock

Answer 4

Looks at different business strategies based on perceived consumer value and price.

*Focused differentiation
*Risky High margins
*Monopoly Pricing
*Low price and Low added value