YouTube Academy Flashcards
What is CTR?
Click-trhough rates.
This metric indicates how many times people click to watch a video when YouTube shows it to them. The more clicks a video gets, the more likely YouTube is to show the video to others, since more clicks potentially mean more ads, and consequently, more revenue. It is influenced by factors like an effective title, a compelling thumbnail, and targeted keywords.
What is watch time?
YouTube prefers videos that keep viewers engaged for a longer duration. The longer people stay, the more ads YouTube can show, hence earning more revenue. Creating quality content, starting with a hook, clearly explaining the video content, and promising a surprise at the end are some of the strategies to increase watch time.
What is engagement in youtube?
Comments on a video indicate audience engagement. Responding to every comment, asking questions to stimulate further comments, and even engaging with negative comments are strategies to boost engagement.
What are the three most important things about the YouTube algorithm?
- CTR
- Watch time
- Engagement
What should you do with comments on your channel?
How do you determine what your YouTube channel should be about?
Reflect on whether you are an authority on a subject, consider your strengths and weaknesses, and think about hybrid channels where you combine multiple interests.
What are hybrid channels?
Hybrid channels combine two or more concepts or niches. For example, a baking channel that focuses solely on baking cartoon character cakes.
How can you make your channel stand out from competitors?
Think about hybrid concepts, collaboration opportunities, the location you’re focused on, unique styles, or any element that distinguishes your content from others.
Is it essential to produce high-quality videos?
While quality can attract viewers, it’s not the only factor. Content is vital, and many successful videos aren’t professionally produced. It’s more about the message and engagement.
Why is planning the theme and focus of your channel important?
Planning ensures you have a clear direction and brand for your channel, helping viewers know what to expect and why they should subscribe.
How can you utilize Google Trends for your channel?
Use Google Trends to see search volume for potential video topics or compare interest in various subjects, helping you choose areas with higher demand.
What should be your mindset when starting a YouTube channel?
Be open to learning, patient with the process, and focus on creating genuine content that resonates with viewers. Always remember to stay true to your brand and the unique value you offer.
