Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

English 10-1 > Adverstising > Flashcards

Adverstising Flashcards

1
Q

What is advertising?

A

Paid use of a medium to convince a message to target market.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What are some reasons for advertising?

A
  • gain customers
  • promote new products
  • build awareness
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Advantages of advertising to the PUBLIC?

A
  • find goood deals/ sales
  • find better products
  • more accessibility
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What are disadvantages of advertising?

A
  • persuade customers to buy products/services they do not need
  • doesn’t work for betterment of society
  • may not help with company’s sales
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What are some forms of Advertising media?

A
  • tv
  • radio
  • bill boards
  • word of mouth
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What is the AIDA formula?

A

A- get consumers’ ATTENTION
I- create an INTEREST in the product/service
D- make the consumer DESIRE the product/service
A- most importantly, get ACTION

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What is target audience/market?

A

The audience the advertiser wants to reach, demographic profile (age, gender, class, etc) is important when targeting a group.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What is status and appearance in ads?

A

Includes age, clothing, style, hair, etc.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What is body language in ads?

A

Includes expression, eye contact, pose, etc.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What is photography in ads?

A

Includes framing, lighting, angles, etc.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Other subjects in ads?

A

Object (props) and background

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What does colour do in ads?

A

Creates a realism hard to portray in black and white, and different colours can hold different meanings.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What does typography do in ads?

A

Includes type size and font, different fonts appeal to different target groups.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What is a headline?

A

They offer a benefit, state a fact, or shock the reader to attention about the product/ service.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What is a slogan?

A

A catchy saying associated with the company.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What is a logo?

A

Words and/or images associated with the company.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

What is copy?

A

Written information about the product or service in the ad.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

What does music and sound do in ads?

A

Includes volume changes, chosen to reflect the target audience’s attention immediately.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

What is an implicit message?

A

Implied message; not directly stated.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

What is an explicit message?

A

Directly stated message.

21
Q

What are the three categories of persuation?

A

1- pathos
2- logos
3- ethos

22
Q

What is pathos and how do you identify it?

A

It is an appeal to emotion, it attempts to evoke an emotional response in the audience.

Often includes:
- fear (get this or else)
- desire (sexual or other wants)
- empathy (sad kids and cute animals)
- hunger (food looks better)

23
Q

What is logos and how do you identify it?

A

An appeal to logic or reason, gives you evidence to understand the product/service.

Often includes:
- facts
- percentages
- charts/figures
- lots of words/ info

24
Q

What is ethos and how do you identify it?

A

An appeal to ethics, tries to convince people their company is more reliable, honest, and credible.

Often include:
- endorsed by celebrity
- by someone in uniform
- by professional people (lab coats)

25
Q

What is appeal to authority?

A

Endorsement or testimonial; celebrities and people in lab coats often appear.

26
Q

What is sex appeal?

A

Use of sexual images/words to sell products/service.

27
Q

What is snob appeal?

A

Suggestion customers will join ranks of the elite using the product/service.

28
Q

What is appeal to tradition?

A

Appeals to experience and number of years of product/service being used.

29
Q

What is figure of speech?

A

Use of allusions, personification, simile, alliteration, metaphor, etc.

30
Q

What is outright propaganda?

A

The idea that you don’t get the product/service you are a social outcast.

31
Q

What is complimenting the customer?

A

Butters up the consumer with flattery.

32
Q

What is patriotism?

A

Idea that buying the product/service shows your love for your country.

33
Q

What is rhetorical question?

A

Asks a question which demands a response from the audience, but the answer looks obvious.

34
Q

What is magic ingredients?

A

Suggests a miraculous discovery makes the product/service more effective.

35
Q

What are weasel words?

A

Words or claims that look substantial but are hollow words (ex. virtually, can be, up to).

36
Q

What is plains folks appeal?

A

Better quality for less; good for the average person.

37
Q

What is something for nothing or more for less?

A

Suggests the product/service is better quality than high priced competitors.

38
Q

What is appeal to exellence?

A

Emphasizes consumers should use only the best (theirs).

39
Q

What is bandwagon?

A

Everyone else has one.

40
Q

What is facts and figures?

A

Implies figures and statistics prove a point beyond dispute.

41
Q

What is hidden fears?

A

Exploits one’s hidden fears and insecurities.

42
Q

What is repetition?

A

Constant statement of; an idea to fix the image of the product/service in one’s mind.

43
Q

What are advantages? (in advertising to persuade the consumer)

A

Includes freebies, 1+1s, coupons, etc.

44
Q

What is scientific jargon?

A

Implies the product/service is effective because it is science based.

45
Q

What are ideal children?

A

Using children who seem ‘‘perfect’’ to sell the product/service.

46
Q

What is emotional resonse?

A

Used to create an emotional response.

47
Q

What is nostolgia?

A

Images or words about the past used to stir an emotional response.

48
Q

What is false transference?

A

Transferring positive qualities from a person or object to the product/service being advertised.

49
Q

What are pets/mascots?

A

Cute/cuddly pets or cartoon, animated, or life-like mascots used to sell the product/service.

English 10-1 (5 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions