14. Strategies for information Flashcards
Why do organisations require information?
- Planning
- Controlling
- Recording transactions
- Performance measurement
- Decision making
Give characteristics of strategic information.
Derived from both internal and external sources:
- Summarised at a high level
- Relevant to the long term
- Concerned with the whole organisation
- Often prepared on an ad hoc basis
- Both quantitative and qualitative
- Uncertain, as the future cannot be accurately predicted
Give characteristics of tactical information.
- Primarily generated internally (but may have a limited external component)
- Summarised at a lower level
- Relevant to the short and medium term
- Concerned with activities or departments
- Prepared routinely and regularly
- Based on quantitative measures
Give characteristics of operational information.
- Derived from internal sources
- Detailed, being the processing of raw data
- Relevant to the immediate term
- Task specific
- Prepared very frequently
- Largely quantitative
What are typical information requirements for the manufacturing sector?
Strategic:
- Future demand estimates
- New product development plans
- Competitor analysis
Tactical:
- Variance analysis
- Departmental accounts
- Inventory turnover
Operational:
- Production reject rate
- Materials and labour used
- Inventory levels
What are typical information requirements for the service sector?
Strategic:
- Forecast sales growth and market share
- Profitability, capital structure
Tactical:
- Resource utilisation such as average staff time charged out, number of customers per hairdresser, number of staff per account
- Customer satisfaction rating
Operational:
- Staff timesheets
- Customer waiting time
- Individual customer feedback
What are typical information requirements for the public sector?
Strategic:
- Population demographics
- Expected government policy
Tactical:
- Hospital occupancy rates
- Average class sizes
- Percent of reported crimes solved
Operational:
- Staff timesheets
- Vehicles available
- Student daily attendance records
What are typical information requirements for NFP organisations?
Strategic:
- Activities of other charities
- Government (and in some cases overseas government) policy
- Public attitudes
Tactical:
- Percent of revenue spent on admin
- Average donation
- ‘Customer’ satisfaction statistics
Operational:
- Households collected from/approached
- Banking documentation
- Donations
What are the qualities of good information?
- Accurate
- Complete
- Cost-Beneficial
- User-targeted
- Relevant
- Authoritative
- Timely
- Easy to use
Define information management strategy.
Strategy specifying who controls and uses the technology provided.
Define information systems strategy.
Strategy specifying how hardware, software and telecommunications can achieve delivery of the information systems strategy.
Define information technology strategy.
Strategy specifying the systems that will best enable the use of information to support the business strategy.
What are the benefits of a proposed information system?
- Increased revenue
- Cost reduction
- Enhanced service
- Improved decision making: Forecasting, developing scenarios, market analysis, project evaluation
When formulating an overall IS/IT strategy, what aspects should be taken into consideration?
- What are the key business areas which could benefit most from an investment in information technology?
- What form should the investment take, and how could such strategically important units be encouraged to use such technology effectively?
- Will maintenance of the new system be provided in-house or be outsourced?
- How much would the system cost in terms of software; hardware; management commitment and time; education and training; conversion; documentation; operational manning; and maintenance?
- The importance of lifetime application costs must be stressed – the costs and benefits after implementation may be more significant than the more obvious initial costs of installing an information technology function.
- What criteria for performance should be set for information technology systems?
- What are the implications for the existing work force – have they the requisite skills; can they be trained to use the systems; will there be any redundancies?
What are the recommendations of Earl’s systems audit grid?
- A system of poor quality and little value should be disposed of (divest).
- A system of high business value and low technical quality should be renewed (invested in).
- A system of high quality but low business value should be reassessed.
- High quality systems with a high business value should be maintained.
How can IS/IT be used in operation?
- Process control
- Machine tool control: Numerical control, computer numerical control, direct numerical control
- Robotic automation
- Computer aided manufacturing
- 3D printing
- Computer Integrated Manufacturing
- Enterprise Resource Planning
How can IS/IT be used in logistics?
- The use of IT in inbound logistics includes stock control systems such as MRP, MRPII, ERP and IT.
- Warehousing: the use of barcodes can increase knowledge about the quantity and nature of stock in hand.
- It is possible to create computer models, or virtual warehouses, of stock actually held at suppliers.
How can IS/IT be used in marketing?
- Social media
- Buying data about customer purchasing habits
- A variety of market research companies use IT/IS as a way of interacting with consumers.
- Supermarkets can use automated EPOS
What is Customer Relationship Management (CRM)?
Customer relationship management (CRM) describes the methodologies, software, and usually internet capabilities that help an enterprise manage customer relationships.
What does CRM consist of?
- Helping an enterprise to identify and target their best customers, manage marketing campaigns with clear goals and objectives, and generate quality leads.
- Assisting the organisation to improve telesales, account, and sales management by optimising information shared, and streamlining existing processes
- Allowing the formation of relationships with customers, with the aim of improving customer satisfaction and maximising profits; identifying the most profitable customers and providing them with the highest level of service.
- Providing employees with the information and processes necessary to know their customers
How can IS/IT be used in support activities?
- Procurement.
- Technology development
- HR
What are five ways in which Big Data and Data Analytics can help organisation?
- Enhanced data transparency
- Enhanced performance
- Market segmentation and customisation
- Improved decision-making
- New products and services
What are the criticisms of Big Data and Data Analytics?
- Latest buzzword
- Correlation and causation
- Data overload
- Ability to verify
- Sustainable competitive advantage
- Representative data
What are barriers to introducing Big Data and Data Analytics?
- The unknown destinations
- The underlying technology challenges
- The lack of a holistic approach
- The shortage of talent
- The fear of cyber attack
- The difficulty of building the business case
- The need for legal and regulatory compliance
- The need for customer data