11. How businesses make effective use social media

Question 1

Common advantages

Answer 1

+Large audience
+Organic content

Question 2

Common disadvantages

Answer 2

-Cost
-Expertise (someone that has training to run the company)

Question 3

Facebook and websites

Answer 3

Owners use facebook to maintain a positive profile

For lender to communicate with suppliers

Government uses websites to collect tax and contact businesses

Question 4

Adv. and disadv. of facebook and websites

Answer 4

+Large audience
+Organic content
-Cost
-Expertise

Question 5

Podcasts and blogs

Answer 5

Businesses use podcasts to release information

Suppliers use blogs to promote key supplier relationships

Question 6

Adv. and disadv. of podcasts and blogs

Answer 6

+Large audience
+Organic content
-Loss of control (easy to share)
-Accessibility (internet required)

Question 7

Customers use review sites

Adv. and disadv

Answer 7

To provide feedback

Adv. and disadv:
+Free advertising
+Increased trust (if reviews r positive)
-Negative reviews
-Ensure reviews r up to date

Question 8

Staff used linkedIn

Answer 8

For professional development

+Opportunities
+Free research
-Accessibility
-Content overload