CH06 Personality, Lifestyles, and Values Flashcards
define personality
personality refers to a person’s unique psychological makeup and how it consistently influences the way they respond to the environment
define the pleasure principle
pleasure principle is when behaviour is guided by the primary desire to maximize pleasure and avoid pain
define superego
superego according to Freud, is the component of the self that internalizes society’s rules and that works to prevent the id from seeking selfish gratification
define archetypes
archetypes are universally shared ideas or behaviour patterns, central to Jung’s conception of personality; archetypes involves themes, such as birth, death, or the devil, that appear frequently in myths, stories, and dreams
define traits
traits are the identifiable characteristics that define a person
define public self-consciousness
public self-consciousness is a personality trait that makes a person very aware of how we or she appears to others
define the need for uniqueness
the need for uniqueness is a personality trait that reflect the degree to which a person is motivated to conform to the preferences of others versus standing apart from the crowd
define the need for cognition
the need for cognition is a personality trait that reflects the degree to which people enjoy thinking and are motivated to spend time processing information
define lifestyle
lifestyle refers to the pattern of consumption and behaviour that reflects a person’s choices of how they spend time and money
define values
a value is a belief that some condition is preferable to its opposite
define a value system
a value system is a culture’s ranking of the relative important of values
define terminal values
terminal values end states desired by members of a culture
define conscientious consumerism
conscientious consumerism is a new value that combines a focus on personal health with a concern for global health
define LOHAS
LOHAS (“lifestyles of health and sustainability”: a consumer segment that worries about the environment, wants products to be produced in a sustainable way, and spends money to advance what they see as their personal development and potential
define materialism
the importance consumers attach to worldly possession