Social Cognition Flashcards

1
Q

What is social cognition?

A

Judgements, representations expectations that influence our beliefs, intentions and behaviour.

Assumes a rational, reasoned decision maker

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2
Q

way of simplifying perceptions

Grouping of objects

Promotes cognitive economy

A

Categorisation

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3
Q

Adopt cognitive ‘short-cuts’.
Preserve ‘cognitive economy’

A

Cognitive misers

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4
Q

Categorisation has a rule-based approach:
discuss problems with this

(Bruner et al)

A

Every category represented by a set of features

Limitations
Can be hard to define rules sometimes.

People can disagree on rules.

Doesn’t account for poor category fit.
Black or white?

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5
Q

What approach can we use to categorise things?

A

Take the Prototypical approach:

Members share something in common - not complete identical

Prototype often average but sometimes most extreme,
(e.g. environmentalist)

Categories considered fuzzy sets centering around a prototype.

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6
Q

Categorisation fuzzy sets?

A

Categories are very ill-defined so it is very easy to cross over into other categories/ subdivisions

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7
Q

What 3 approaches can we use to categorise things?

A

Prototype
Members share something in common but sets are fuzzy
or

Exemplar approach
Quintessential category members.
or

Associative networks:
Network of linked attributes activated through spreading activation.
(eg. put in a doctors nurses receptionists put into a category due to the association of health care)

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8
Q

Once categorised, what is invoked?

A

A schema
cognitive representation

People generalise in time and in space about objects characteristics and properties:

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9
Q

What are Schemas dependant on?

A

Dependent on individual’s personal experiences.

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10
Q

Name 3 examples of schemas:

A

Role schema
Person schema
Scripts

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11
Q

Person schema

A

(individualised)

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12
Q

Scripts

A

(schemas about events)

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13
Q

Once activated schemas influence information processing and inference. This is known as?

A

Conceptually driven processing

Schemas can be implicitly activated and affect judgement and behaviour:
Which schemas activated driven by salience, relevance, personal importance.

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14
Q

Role Schema

A

Schemas that dictate what you are expecting of the category label

(uni lecturer - schema expected them to teach)

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15
Q

Name the 3 dimensions of Entrepreneurship alertness schemata:

A

Scanning & search
Association & connection
Evaluation & judgement

The more cross cultural experience u have, the better decision making in your entrupanor context settings you are

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16
Q

Scanning & search:

A

Persistent and unconventional in investigating new ideas.

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17
Q

Association & connection:

A

Processing information in creative ways to make extensions in logic, consider possibilities and make unique connections.

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18
Q

Evaluation & judgement:

A

Is new information absorbed in a way that is relevant to the individuals own interests

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19
Q

Availability Heuristics

A

Info at the front of your mind

Judging frequency of event based on number of instances brought to ‘mind’ of that event.

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20
Q

Heuristics Representativeness

A

Whether person is an example of a particular stored schema

(Stereotype)

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21
Q

Cognitive Misers

A

We rely on Heuristics to process info/ decision making (we are lazy)

22
Q

Attribution biases/ errors?

A

Mistakes of assigning causes to things
Eg- a reason for a car parked in between 2 parking spaces

23
Q

In attribution biases we want to make/assign?

A

Causal attributions:
We infer causes to predict and control the environment

24
Q

What 3 components form the Covariation model?

A

Consistency (often)
Consensus (everyone)
Distinctiveness (only in this setting)

How often do these factors correlate with each other?

25
Q

What 2 types of attributions can we make according to Heider?

A

Dispositional attribution
(internal)
– stable:
Personality characteristics, beliefs.

Situational attributions
(external)
– changeable:
Weather, other people.

26
Q

Covariation Model limitations:

A

People are poor at assessing covariation

Covariation is not causation!

False consensus bias (we overestimate how much others are like us in terms of shared values/ beliefs)

27
Q

Just world hypothesis?

A

Just world hypothesis-
poor people are poor because they do not work hard enough
bad things deserve to happen because they are bad people!

we are likely to believe we have control

28
Q

Attribution biases limitations:

A

Fundamental attribution error

Like to believe we have control – ‘Just world hypothesis’.

W.E.I.R.D phenomenon only study from these countries and leave out others who do not fit these criteria

29
Q

Fundamental Attribution Error

A

People under-emphasize

Situational and Environmental explanations for their individual behavior

while over-emphasizing dispositional and personality-based explanations for others behaviour

30
Q

Attributional Biases:
Actor-observer effect

A

Tendency to make
dispositional attributions= others
situational attributions =ourselves

can be reversed via perspective taking.

31
Q

Self-serving bias:

A

Tendency to take credit
(make dispositional attributions) for successes
but not failures
(situational attributions).

Protects self esteem.

Also cognitive reasons – focus on own efforts and information.

32
Q

Ethnocentrism – in group serving bias:

A

Ultimate Attribution Error applied to groups

Cognitive reasons –
activates schemas, don’t think further
Motivational reasons –
social identity theory

33
Q

Social identity theory explains that we want to maintain?

A

A positive in-group identity at all times
positive self-esteem/value at all times

so we made decisions that amplify our own group at the expense of other groups

34
Q

measures of public feelings that don’t necessarily correspond to reality is known as?

A

Public perceptions

35
Q

Public Deficit Model

A

Relationships between perceptions and knowledge

-people have a deficit in knowledge about a topic

they don’t understand/
fall back on irrational beliefs
If people knew more (info) then they’d change their minds

36
Q

Public Deficit Model:
Name the factor analysis on attitudes towards different research areas:

A

Knowledge correlates positively with general attitudes moderately (R = 0.30).

Useful info
(socially relevant/practical)

Non-useful info (intrinsic interest but not necessarily useful)

Moral issues info
(genetic engineering)

37
Q

Public dialogue including people in the decision makings leads to?

A

A more likely chance of support and engagement with activity

-Driving activity forwards

38
Q

Public Risk Perception factors:
N vs M
C
V
F

A

Natural vs manmade – more acceptable if natural.

Controllability – more acceptable if controllable.

Voluntariness – voluntary risks perceived as more acceptable.

Familiarity – more acceptable if familiar.

39
Q

What 2 main dimensions is Risk Perception organised into?

A

1- Dread:
Uncontrollable,
Severe consequences,
Involuntary

2- Unknown:
Unobservable,
Unfamiliar,
Delayed effects

40
Q

What is the 3rd factor in Risk Association?

A

N# of people exposed to the risk

Dread risk is correlated with overall perceived risk

41
Q

Unnknown and dreaded risks both have a high signal potential. What does this mean?

A

The idea that a risk occurring would have further impacts beyond immediate shocks

(Global warming turns to using paper straws)

41
Q

Judgements of risk and benefit theorised to stem from an overall affective feeling about the behaviour is known as…

A

The affect heuristic

41
Q

Model of Psychological Distance
4 Main components:

A

Uncertainty
Social distance
Temporal distance
Geographical distance

41
Q

What does evolution explain about our psychological distance?

A

It developed humans capacity for abstract mental representation

allows us to perspective take plan for near future

42
Q

Sure/ maybe is an example of what time of psychological distance?

A

High/ low uncertainty

42
Q

Friend/ enemy is an example of what time of psychological distance?

A

High/ low socially distance

43
Q

Words that have Low uncertainty but close social distance are easier or harder to process?

(Maybe+ Friend)

A

Harder/ slower to process as they are incongruent

44
Q

What happens when 1 of
-Temporal
-Spatial
-Social Distance
-Uncertainty
is activated automatically?

A

Words were irrelevant to the task but still interfered with task performance

Manipulating 1 aspect of distance influences other aspects

45
Q

Lower Psychological Distance (closer you think the issue is to you) relates to greater of lesser concerns?

A

Greater concerns/ worry about the issue as we feel it is more immediate

Higher concerns related to Lower psychological distance= greater chance in change/ reducing problem

46
Q

What is the difference between Desirability and Feasibility concerns?

A

Desirability concerns:
high-level construals

Feasibility concerns are a low-level construals

so basically if we get people to think about issues in the “now” they are more likely to strike change