Social Cognition Flashcards
What is social cognition?
Judgements, representations expectations that influence our beliefs, intentions and behaviour.
Assumes a rational, reasoned decision maker
way of simplifying perceptions
Grouping of objects
Promotes cognitive economy
Categorisation
Adopt cognitive ‘short-cuts’.
Preserve ‘cognitive economy’
Cognitive misers
Categorisation has a rule-based approach:
discuss problems with this
(Bruner et al)
Every category represented by a set of features
Limitations
Can be hard to define rules sometimes.
People can disagree on rules.
Doesn’t account for poor category fit.
Black or white?
What approach can we use to categorise things?
Take the Prototypical approach:
Members share something in common - not complete identical
Prototype often average but sometimes most extreme,
(e.g. environmentalist)
Categories considered fuzzy sets centering around a prototype.
Categorisation fuzzy sets?
Categories are very ill-defined so it is very easy to cross over into other categories/ subdivisions
What 3 approaches can we use to categorise things?
Prototype
Members share something in common but sets are fuzzy
or
Exemplar approach
Quintessential category members.
or
Associative networks:
Network of linked attributes activated through spreading activation.
(eg. put in a doctors nurses receptionists put into a category due to the association of health care)
Once categorised, what is invoked?
A schema
cognitive representation
People generalise in time and in space about objects characteristics and properties:
What are Schemas dependant on?
Dependent on individual’s personal experiences.
Name 3 examples of schemas:
Role schema
Person schema
Scripts
Person schema
(individualised)
Scripts
(schemas about events)
Once activated schemas influence information processing and inference. This is known as?
Conceptually driven processing
Schemas can be implicitly activated and affect judgement and behaviour:
Which schemas activated driven by salience, relevance, personal importance.
Role Schema
Schemas that dictate what you are expecting of the category label
(uni lecturer - schema expected them to teach)
Name the 3 dimensions of Entrepreneurship alertness schemata:
Scanning & search
Association & connection
Evaluation & judgement
The more cross cultural experience u have, the better decision making in your entrupanor context settings you are
Scanning & search:
Persistent and unconventional in investigating new ideas.
Association & connection:
Processing information in creative ways to make extensions in logic, consider possibilities and make unique connections.
Evaluation & judgement:
Is new information absorbed in a way that is relevant to the individuals own interests
Availability Heuristics
Info at the front of your mind
Judging frequency of event based on number of instances brought to ‘mind’ of that event.
Heuristics Representativeness
Whether person is an example of a particular stored schema
(Stereotype)