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3rd Year (1st Sem) > HM07 MIDTERMS > Flashcards

HM07 MIDTERMS Flashcards

1
Q

rule of travel intermediaries

A

fast changing outlook of business tourism

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2
Q

calls the shots in different tourism industries

A

tour operators

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3
Q

large tourism enterprise compromise on __ to stay afloat

A

profit margins

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4
Q

travel intermediaries must exist in a ___ and embrace aspects of IT

A

info-intensive industry

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5
Q

travel intermediaries rely on __ which requires careful analysis of when and how IT can offer value-added service to clients.

A

computerized reservation terminals

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6
Q

redefines role of travel intermediaries

A

development and marketing

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7
Q

major challenge of travel intermediaries and IT

A

use emerging internet + mobile tech to their advantage

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8
Q

when used appropriately will assist in developing new strengths and managing weaknesses

A

information tech

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9
Q

can turn threats to opportunities

A

IT

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10
Q

three (3) impact of IT in travel intermediaries

A
  • high speed internet (faster booking)
  • downside of high-speed net
  • additional challenge= customer can DIY
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11
Q

five impacts of IT in travel intermediaries

A
  1. travel agent education
  2. home-based travel agents
  3. competition from travel booking websites
  4. online review and social media
  5. reinvention of services
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12
Q
  • you always learn
  • many travel vendors offer education opportunities to TAs
  • discounted familiarization trips (family trips)
A

travel agent education

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13
Q
  • new tech made it easy for travel professionals to WFH
  • independent home-based TAs vs. contract host agencies
  • offers many commission-based incentives
A

home-based travel agents

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14
Q
  • hard times for small sized travel agencies
  • tough for those beginning in the industry
  • traditional approach to an agency grows less meaningful
A

competition from travel booking websites

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15
Q

six (6) impacts under competition from travel booking websites

A

price shopping
commission changes
travel agent fees
more choice than ever
greater travel independence
decrease customer loyalty

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16
Q

compare prices from other before making a decision

A

price shopping

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17
Q

this happens once you book a tourist group

A

commission changes

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18
Q

charges or fees in making commission

A

travel agent fees

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19
Q

web is accessible

A

more choice than ever

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20
Q

rise in DIY travel

A

greater traveler independence

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21
Q

rise in DIY means they don’t rely on TAs

A

decrease customer loyalty

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22
Q

travel agencies use these tools to start own blog, establish social media profiles, provide in-dept info via podcast and YT.

A

online review and social media

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23
Q

travel agencies provide in-dept info about a destination via __

A

podcast
youtube

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24
Q
  • they use content to build relationships w/ potential and current clients
  • 90% good and 86% bad
A

online review and social media

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25
Q

social media reviews are a big deal. no such thing as good/ bad publicity

A

online review and social media

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26
Q
  • don’t focus on one
    agents decide to reinvent as travel specialists (few travelers approached TA to handle routine travel)
  • they seek to serve niche population
  • opted to specialize
A

reinvention of services

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27
Q

agents seek to serve niche population:

A
  • travelers with disabilities
  • over age of 60
  • women traveling alone
  • LGBTQ travelers
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28
Q

seven (7) important tech solutions for travel intermediaries:

A
  1. mobile tech
  2. augmented reality
  3. internet of things (IoT)
  4. VAs
  5. Big data
  6. Blockchain
  7. 5G
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29
Q

everything is done in phone

A

mobile tech

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30
Q

virtual reality to see different features

A

augmented reality

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31
Q

uses available data of customers/ preferences

A

Big Data

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32
Q

more on finance/ info pertain to guests

A

blockchain

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33
Q

four (4) advantage of tech in hospitality

A
  • guess what convenience
  • enable guests to access info and make requests
  • improve communication
  • enable staff to provide superior service
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34
Q

five (5) challenges of technology

A
  • maintenance and follow up
  • gain access to confidential info
  • unemployment
  • proliferation increase
  • potential visitors may change minds if queries are not answered on time
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35
Q

tour operators vs. travel agents

A

TO: create diff. tour packages
TA: sells TPs and book travels

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36
Q

the perfect combo

A

internet and travel

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37
Q
  • tools used to increase efficiency and enhance customer service
A

Information Communication Technology (ICT)

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38
Q
  • refers to the info and communication technologies used by hospitality and tourism businesses
  • help organizations fulfill their business functions and achieve value for stakeholders
A

Information Technology (IT)

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39
Q

implements systems such as PO systems and CRM solutions to track customer data, manage inventory levels, process payments, and handle bookings

A

Information Technology (IT)

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40
Q

they build their businesses with the latest technologies

A

entrants

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41
Q

should facilitate the business mission of its enterprise through managed information, processes, and IT

A

strategic information management

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42
Q

three (3) main areas of current application of computer technology:

A
  1. operational
  2. guest services
  3. management information
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43
Q

benefits of ICT adoption and application to organizations:

operational
tactical
strategic

A

operational
- reduce labor cost
- reduce paperwork
- improve decision-making
- improves data management

tactical
- improve teamwork
- improve service quality
- improve planning times
- promote pro-active culture

strategic
- reduce marketing costs
- improve market share
- improve CS
- improve growth and success

44
Q

it includes not only the computer but any software and peripheral devices necessary to make the computer function

A

basic computer system

45
Q

TRUE/ FALSE: every computer system requires an operating system

A

T

46
Q

five (5) types of computer systems:

A

notebooks
desktops
workstation
server
supercomputing farms

47
Q

six (6) types of input/ output devices

A
  1. keyboard
  2. mouse
  3. trackball
  4. voice input
  5. touch screens
  6. looking
48
Q
  • part of a personal computer/ part of a terminal connected to a computer
  • pressed keys send electronic signals with unique identification to the computer OS
A

keyboard

49
Q

in the keyboard, electronic signals send and detect unique identification through a

A

map

50
Q

an input device with a ball on its underside

A

mouse

51
Q
  • a variation on the mouse
  • it is like an upside-down mouse (ball is rolled directly)
A

trackball

52
Q

speaking to a computer is aka

A

voice input or speech recognition

53
Q

these devices accept the spoken word through a microphone and convert it into binary code

A

voice input

54
Q

voice inputs are commonly employed in

A

hospitality and airline industry (changing radio frequencies)

55
Q

one way of getting input directly from the source is to have a human point to a selection

A

touch screen

56
Q

edges of a monitor of a touch screen emit

A

horizontal and vertical beams of light

57
Q

involves delivering input to a computer simply by looking at the computer to capture data at the source

A

looking devices

58
Q

this device is similar to a screen selection (touch screen with finger)
captured data without using hands/ fingers

A

looking devices

59
Q

twelve (12) applications of input devices

A
  1. fingerprint biometric system
  2. magnetic strip readers
  3. touch-screen e-cash registers
  4. touch-screen point-of-sale devices
  5. touch-screen devices
  6. card swipes used in automated machines
  7. remote order pads
  8. digital timers
  9. personal digital assistants (PDA)
  10. vending machine keyboards
  11. keyboards
  12. point of sale
60
Q

input devices that allows tracking employees hand washing and sanitization

A

finger print biometric system

61
Q

input devices that read credit cards when swiped

A

magnetic strip readers

62
Q

becomes input when used to key in purchase details

A

touch-screen electronic cash registers and touch-screen POS devices

63
Q

becomes input when used to make table reservations and used at F&B vending machines to key in orders

A

touch-screen devices

64
Q

at freestanding locations, self-service F&B terminals accept guests’ credit card (acts as input device)

A

card swipes in automated machines

65
Q

form of POS systems that handle transactions at the point of sale

A

remote order pads

66
Q

become input when the time a F&B item is keyed in and set for the equipment

A

digital timers on food prod equipment

67
Q

becomes input when used to write F&B orders that are then transmitted to bar and kitchen equipments.

A

personal digital assistant (PDAs)

68
Q

become input when orders are keyed in at the keyboards stationed at the vending machines or info kiosks when purchase details are keyed into a computerized electronic POS system

A

vending machine keyboards

69
Q

common input devices connected to a computer and used to key in details (POs)

A

keyboards

70
Q

may act as an input when POS is online and charges are posted directly from the department to the electronic folio

A

point of sale

71
Q
  • portion of a computer system that carries out the instructions of a computer program
  • primary element in carrying out its functions
A

central processing unit (CPU)

72
Q

central processing unit (CPU) is aka

A

processor

73
Q

six (6) types of output devices

A
  1. screens
  2. terminals
  3. printers
  4. voice output
  5. computer graphics
  6. video graphics
74
Q
  • cathode ray tube monitor that displays text and graphics
  • LED and LCD are both used in computers through TFT (thin film transistor)
A

Screens

75
Q

types of screen technology

A

LCD (liquid crystal display)
LED (light emitting diode)

76
Q

screen may be the monitor of a personal computer or part of a terminal that is attached to a large computer

A

terminals

77
Q

produces printed paper output known as hard copy or soft copy

A

printers

78
Q

tangible and permanent unlike soft copy that is displayed on a screen

A

hard copy

79
Q

computers are like people since they find it easier to talk than listen.

A

voice output

80
Q

process of enabling machines to talk to people; easier than speech recognition

A

voice output

81
Q
  • aka business graphics
  • contains colorful graphics used by managers
    compared data more easily, spot trends, and make decisions
A

computer graphics

82
Q
  • made the biggest splash in TV
  • advertisements are being employed in hotels through TV media.
A

video graphics

83
Q

computer storage is also known as

A

storage or memory

84
Q

refers to computer components, devices, and recording media that retain digital data used for computing from some interval of time

A

computer data storage

85
Q

T/F: a computer system contains one kind of storage with an individual purpose.

A

F (one kind- several kinds)

85
Q

without this, a computer will be able to merely perform fixed operations and output,

A

significant amount of memory

85
Q

four (4) types of computer storage

A
  1. primary
  2. secondary
  3. tertiary
  4. off-line
85
Q

generic computer apps in hotel and tourism industry:

A

word processor and spread sheet

86
Q

functions of word processor

A

text editing
word wrap & text alignment
layout settings
style sheets
mail merge

87
Q
  • a computer application that simulates a paper worksheet
  • displays multiple cells that makes up a grid and consist of rows and columns
A

spread sheet

88
Q

each cell in a spread sheet contain

A

alphanumeric text
numeric values

89
Q

feature of spread sheet

A
  • function as a basic database
  • can insert data and number in different columns
  • data can sorted, searched, or filtered
90
Q

four (4) applications of spread sheet

A

functions
computations
statistical analysis
formatting

91
Q

an integrated collection of logically related records
- consolidated into a common pool that provides data for one or multiple uses

A

database

92
Q

database information can be on:

A
  • customers
  • sales
    -staff
  • finance
  • facilities
93
Q

many apps and techs developed as a result of integrating general applications to suit the needs and achieve objectives

A

technology systems in H&T industry

94
Q

a computerized system used to manage guest bookings, online reservations, point of sale, telephone and other amenities

A

property management systems (PMS)

95
Q

four (4) types of reservation systems

A
  1. single property-based system
  2. central reservation system (CRS)
  3. global distribution system (GDS)
  4. world wide web
96
Q

system or process that provides the info necessary to manage an organization effectively
system used in hotels for an organized info

A

MIS

97
Q

means of electronic booking airline seats, car hire hotel rooms, and ship cruises only by Travel Professionals (agents) ex. amadeus

A

GDS

97
Q

for the HM system color screen, what is the ideal front of bar mounting to maintain customer interaction at all times?

A

colour screen w/ the small foot print design

98
Q

the colour screen w/ the small footprint design is ideal for __

A

bars
nightclubs
quick service restaurants

99
Q

the terminals for color screens can be linked to a:

A

range or remote printers

99
Q

features included in the terminals of a color screen:

A

menu keys
intelligent prompting
kitchen control
automatic backup and redirecting of print jobs

100
Q

ICT vs. IT

A

ICT- refers to being used in the industry
IT- pertains to the system

101
Q

it means everything is stored in a computer. no need for a logbook

A

management information

102
Q

computer graphics vs. video graphics

A

computer: charts and maps are used to present info
video: posted/ flashed in TVS

3rd Year (1st Sem) (13 decks)

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