HM08- FINALS

Question 1

• methodology for bringing products to consumers
• “how can the products reach the end users?”

Answer 1

supply chain distribution

Question 2

these largely depend on the financial and company goals for the business

Answer 2

distribution plans

Question 3

• distribution plans largely depend on the financial and company goals for the business
• balances supply and demand

Answer 3

supply chain distribution

Question 4

two options for supply chain distribution

Answer 4

1. seel product directly to consumers- sole distributor
2. third parties for distribution process

Question 5

goal of supply chain distribution

Answer 5

• handle any type of market changes
• reduce no. of transactions to get the product from supplier to end customer

Question 6

the one that sells products without directly reaching customers

Answer 6

distribution channels

Question 7

why do channels exist?

Answer 7

• convenient
• availability
• accessibility
• less transaction
• win-win transaction

Question 8

why can’t firms sell directly?

Answer 8

• to reach more customer
• other companies may want to focus on production rather than distribution (unable to produce and distribute competitively)

Question 9

why are go-betweens needed?

Answer 9

• make the accessibility of the products easier for customers.
• easier transactions between channels
• intermediaries allow companies to promote, sell, and distribute their products directly to consumers

Question 10

four (4) types of distribution channel

Answer 10

1. website
2. online travel agencies
3. travel agents
4. global distribution system (GDS)

Question 11

ideal platform to convey brand values and deliver marketing message that appeals to target audience (has to be updated)

Answer 11

website

Question 12

website increases what?

Answer 12

visibility to hotel

Question 13

only distribution channel that generates direct sales without paying a commission to third party

Answer 13

website

Question 14

most costly distribution channel

Answer 14

online travel agencies (OTAs)

Question 15

primary benefit of online travel agencies (OTAs)?

Answer 15

• extra exposure
• hotels attract guests that have not found you

Question 16

OTAs are popular among __

Answer 16

mobile users

Question 17

example of OTAs

Answer 17

booking.com
expedia
agoda
hotels.com

Question 18

• help individuals, groups, and business travelers plan and organize travels (purchase + booking)
• F2F transaction

Answer 18

travel agents

Question 19

for travel agents, customers forego ___ and seek a ___ experience.

Answer 19

comparative shopping experience
customized booking

Question 20

availing travel agencies helps eliminate

Answer 20

hours searching for other TAs
lessen list of hotel options
avoid online scams

Question 21

network primarily used by TAs to book airline seats, hotel rooms, and car rentals for clients and terminals

Answer 21

global distribution system

Question 22

different services are consolidated (other services are combined into a single effective system)

Answer 22

GDS

Question 23

GDS is used to tap into __ because of its ability to present hotels and flight details in one simple interface

Answer 23

corporate travel market

Question 24

GDS depends on ___ and should be registered with the net

Answer 24

accessibility

Question 25

example of main GDS

Answer 25

amadeus
travelport
sabre