UX Design Module 1

Question 1

What is Empathy?

Answer 1

Empathy is feeling someone else’s emotion.
It induces us to take action and it gives us ideas.

feeling someones emotions, induces action

Question 2

What are Insights?

Answer 2

Insights emerge from the analysis of what has been heard or observed. It is a deep understanding of
something; a behaviour, a person, a situation.

deep understanding of something, a person, behaviour or situation

Question 3

What is a Mental Model?

Answer 3

A mental model is an internal representation of an external reality.

internal representation of an external reality

Question 4

What are the 5 Rules of Co-Design?

Answer 4

1.The Co-Design space is copyright free.
Co-designers are encouraged to build on each other’s ideas.

2. Co-Design is an iterative and shared data-driven process. All participants
   including external players need to have access to all the information.
3. There is no hierarchy during co-design: people participate as equal partners.
4. There is a shared clarity of purpose:
   who is involved, how they are involved; what can be negotiable or not
5. There must be a comprehensive inclusion of people
   who will use the product or service as well as those who will deliver them.

1. copyright free 2. iterative and shared data 3. no hierarchy 4. shared clarity of purpose 5. inclusion of people who use and deliver product

Question 5

What is Co-Design?

Answer 5

Co-Design means to design something by working with someone or with a team;
to design jointly.

design jointly, team

Question 6

How does Co-Design impact UX?

Answer 6

It provides design feedback and suggestions toward the final product from user or stakeholders, as well as a better understanding of their mental model, needs and wants in
regard to the experience being designed.

provides feedback, better understanding of mental model

Question 7

What are the 3 levels of innovation within an organization?

Answer 7

1.operational level (developing interfaces with usability in mind)
2.tactical (developing projects with experiences in mind)
3.strategic (expanding complete offerings with services in mind).

1. operational 2. tactical 3. strategic

Question 8

What is The UX Design Cycle or in short “The Design Cycle”?

Answer 8

Analyse,Design,Prototype, Evaluate

A-D-P-E

Question 9

What does it mean “UX Design is Iterative”?

Answer 9

The UX process is flexible enough to allow for short iteration to happen because UX projects move forward with small increments of design, prototyping & testing

flexible to allow short iteration, projects move forward with small increments

Question 10

What is a “Design Thinking workshop”?

Answer 10

A shorter process of the Design cycle, with less depth.

It focuses on getting quick and rich results in the form of broad and bold suggestions and feedback, supporting creative leaps.

shorter process of design cycle

Question 11

Why Do Businesses Need Innovation?

Answer 11

To solve problems, increase productivity, stronger brand image, and outpace competition.

Question 12

What is Innovation?

Answer 12

Innovation is implementing ideas as concrete solutions.

Question 13

What is Creativity?

Answer 13

Creativity is defined as “the ability to create.
We could see this ability as a transformative way of thinking
which allows us to discover a new concept or idea.
Essentially, creativity is a way of thinking.

creativity is a way of thinking

Question 14

What are the 3 types of Innovation?

Answer 14

Incremental, Radical and Disruptive

I - R - D

Question 15

What is Incremental Innovation?

Answer 15

It is when you are called to apply
innovation when faced with a problem that everyone can see. It is a corrective measure that
naturally comes as products become more mature and
industries evolve.

corrective measure that occurs as a product matures

Question 16

What is Radical Innovation?

Answer 16

It is a major technological breakthrough that
transforms the industry, using existing technology and
introducing a variation that is entirely new.

breakthrough, transforms, new variation

Question 17

What is Disruptive Innovation?

Answer 17

Disruptive innovation originates in a low-end or a new market, creating a new market of its own and eventually disrupting an existing market, displacing established market-leading companies and products.

new market, disrupting existing markets, displacing companies/products

Question 18

What is an Incremental Innovation Advantage?

Answer 18

• As you streamline elements and update your process, the user experience will be more fluid, contemporary and pleasant, possibly responding to customer comments and suggestions;
• Because of its incremental nature, change, and therefore the transition, can be done rather easily;
• It improves growth with minimal risk, by making modest changes in technology to existing platforms, services and products;
• It extends the life of a product or service while remaining competitive in a specific market.

more fluid, change can be done easily, growth with minimal risk improves, extends life of product/service

Question 19

What is a limit of Incremental Innovation?

Answer 19

• Standard limits such as time, money, budget, and possible change could potentially deter companies;
• Sometimes, a product’s life is at the point where there is no longer any opportunity for minor changes and faces major uphaul or slow decline.

standard limits, products life point hits wall

Question 20

What is a Radical Innovation Advantage?

Answer 20

• Radical innovation is driven by consumer adoption. Since it is addressing users’ needs, adoption should follow easily.

driven by consumer adoption

Question 21

What is a limit of Radical Innovation?

Answer 21

• The organization’s capacity to support new products and potentially new processes. This is why start-ups are better positioned to bring radically innovative products and services than larger companies with well-established processes and structures.
• Uncertainty: An organization may be the first one to identify this need, but what if others have known about it for some time and yet, have not acted upon it? Is it because of the complexity of the initiative? Or is there no real interest in fulfilling this need? Moreover, if this need has not already been identified by other companies, then you must act quickly…and acting quickly is also risky.

capacity to support new projects, uncertainty, risky

Question 22

What is a Disruptive Innovation Advantage?

Answer 22

If you are able to capture such innovation, you will establish and direct the rules of the market… at least for a while.

establish and direct rules of the market

Question 23

What is a limit of Disruptive Innovation?

Answer 23

Because it challenges internal and external processes, it is best carried out by companies that have more agility in the face of change.

better carries out by compamies that have more agility in the face of change

Question 24

What is the difference between Co-Design and Participatory Design?

Answer 24

The differences between co-design and participatory design are subtle.

In co-design, it includes collaborators that have different skills but have an equal say in the project. In participatory design, core team members act as facilitators to a group that includes external people who are invited to share their view of the project and propose new outputs

differences are subtle, co -design ( collabs with diff skills)