Explanations for conformity

Question 1

Normative Social Influence

Answer 1

• the desire to be liked
• to avoid rejection
• associated with compliance
• e.g ~ listening to a certain type of music with friends but outside or the group you don’t listen to it

Question 2

• the desire to be liked
• to avoid rejection
• associated with compliance
• e.g ~ listening to a certain type of music with friends but outside or the group you don’t listen to it

Answer 2

Normative Social Influence

Question 3

Informational social influence

Answer 3

• the desire to be right
• accepting the majority’s viewpoint
• ambiguous situations
• leads to internalisation
• e.g ~ not knowing an answer to a question but everyone else agrees on one answer so it is correct

Question 4

• the desire to be right
• accepting the majority’s viewpoint
• ambiguous situations
• leads to internalisation
• e.g ~ not knowing an answer to a question but everyone else agrees on one answer so it is correct

Answer 4

Informational social influence