Minority Influence

Question 1

Minority Influence

Answer 1

when the minority becomes the majority through converting their beliefs/ values/ behaviour

Question 2

Consistency

Answer 2

• beliefs remain the same
• draws attention to the minority’s view
• leads to cognitive conflict
• leads to internalisation

Question 3

Consistency evaluation

Answer 3

• Moscovici
• 172 female participants
• colour on a slide
• confederates being consistent ~ 8.25% vs inconsistent ~ 1.25%
• lacks mundane realism

Question 4

Commitment

Answer 4

• making personal sacrifices ( augmentation principle )
• encourages them to be taken more seriously
• shows dedication towards their cause

Question 5

Flexibility

Answer 5

• Willing to listen and adapt views
• brings sympathy towards the cause
• makes the minority seem reasonable

Question 6

flexibility evaluation

Answer 6

• nemeth
• how much compensation for a ski lift accident
• being consistent had no effect on the majority
• compromising changed their view
• lacks mundane realism