media Flashcards
philo
global banking crisis media channelled public anger to the bank
McQuail - presentation of the news
gatekeeping news is socially manufactured due to gatekeepers (editors and journalist) making judgements and choices - how much coverage to certain events
owners decide to cover certain stories leading to….
agenda + norm setting filtering what we see to form norms they want (dominant ideology)
e.g. black boy ‘attacks’ white women - sterotypes - more likely to be covered in the media
GMG
‘bad news’ studied owners, editors act as gatekeepers _ construct the news
Philo
issues not aired those that are damaging to dominant social class - higher class - tax avastion
journalist dont cover issues as lack interest - put off advertisers
too offensive, threatening
existing society
not reporting on tax aviation of big business - negative affect - higher class
strikes reported
unfavourable - teachers not teaching their children
agenda setting
owners choose which topics written about and those are the ones the audience have to talk about as they don’t know anything else
norms accepted in society
celebrities getting divorced norms
setting theory
media institution decide what political debates and information are important
e.g. news programme runs story titled ‘breaking news’
political agenda
good party they want to win
bad about party they want to lose
perception of reality ->
agenda set by media -> reality -> perception of reality
norm setting
media emphasize and reinforce conformity to social norms
norm setting encourages
conformist behaviour - obeying the law
