Commercialisation Flashcards
Commercialisaiton
process of introducing a new product into commerce
Sponsorship
when a company pays money to a team or individual in return for advertising their goods
What effect can commercialised sport have
Commercialised sport is driven by need to make profit from people involved
This may change attitude of people involved due to need for money
Effects of sponsorship
if sponsored sport is regularly in the media, publicity for sponsor increases
Philanthropic
trying to benefit others
disadvantage of sponsorship
if team is performing badly then this can reflect on sponsor
The press
News media
tradtionally referencing to printed newspapers
Four main functions of media
inform
educate
entertain
advertise
relationship between sport and media
sport uses media for promotion, media uses sport to maintain interest in products
Benefits of sport media
sport is a cheap form of entertainment
effects of sport media on the sport
in order to publicise, sport must be attractive
some sports have had to change
kick off times scheduled for maximum audience
How players are kept interested
action replays
marketability
ability to be sold
commercial activity on performer
increases marketability
increased income and popularity restricts ability to move in normal society
commercial activity on sport
sponsorships mean teams don’t have to rely on spectators for income
images shown in media arranged to show sponsors name as they gain more control over sport
