Chapter 20 Flashcards

1
Q

Social Media

A

consist of online media where users
submit comments, photos, and videos—often
accompanied by a feedback process to identify
“popular” topics.

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2
Q

User Generated Content (UGC)

A

consists of the various
forms of online media content that are publicly available
and created by end users.

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3
Q

Influencer Marketing

A

is the practice of focusing on the
identification and recruitment of influencers to advocate
a company’s products, services, and brands rather than
focusing exclusively on prospective buyers

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4
Q

Social Shopping

A

the use of social network services
and websites by consumers to share their latest
purchases, deals, coupons, product reviews, want lists,
and other shopping finds with friends and contacts.

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5
Q

Facebook

A

is a website where users may create a
personal profile, add other users as friends, and
exchange comments, photos, videos, and “likes” with
them.

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6
Q

Instagram

A

a social networking service that allows
users to upload photos and videos that can be edited
with filters, organized with tags and location information,
and shared publicly or with approved followers.

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7
Q

Twitter

A

is a website that enables users to send and
receive “tweets,” messages up to 280 characters long.

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8
Q

Pinterest

A

s a pinboard-style photo- and content-sharing
website.

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9
Q

LinkedIn

A

is a business-oriented website that lets users
post their professional profiles to connect to a network of
businesspeople.

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10
Q

YouTube

A

is a video-sharing website in which users can
upload, distribute, view, and comment on videos.

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11
Q

Social Media Marketing Program

A

is that portion of a
company’s integrated marketing communication effort
to create and deliver compelling online media content
that attracts viewer attention and encourages readers to
share it with their social network.

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12
Q

Customer Engagement

A

is the degree and depth of
brand-focused interactions a customer choose to
perform online with his or her friends.

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13
Q

social shopping

A

uses customers to share latest purchases (reviews)

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