Chapter 20 Flashcards
Social Media
consist of online media where users
submit comments, photos, and videos—often
accompanied by a feedback process to identify
“popular” topics.
User Generated Content (UGC)
consists of the various
forms of online media content that are publicly available
and created by end users.
Influencer Marketing
is the practice of focusing on the
identification and recruitment of influencers to advocate
a company’s products, services, and brands rather than
focusing exclusively on prospective buyers
Social Shopping
the use of social network services
and websites by consumers to share their latest
purchases, deals, coupons, product reviews, want lists,
and other shopping finds with friends and contacts.
is a website where users may create a
personal profile, add other users as friends, and
exchange comments, photos, videos, and “likes” with
them.
a social networking service that allows
users to upload photos and videos that can be edited
with filters, organized with tags and location information,
and shared publicly or with approved followers.
is a website that enables users to send and
receive “tweets,” messages up to 280 characters long.
s a pinboard-style photo- and content-sharing
website.
is a business-oriented website that lets users
post their professional profiles to connect to a network of
businesspeople.
YouTube
is a video-sharing website in which users can
upload, distribute, view, and comment on videos.
Social Media Marketing Program
is that portion of a
company’s integrated marketing communication effort
to create and deliver compelling online media content
that attracts viewer attention and encourages readers to
share it with their social network.
Customer Engagement
is the degree and depth of
brand-focused interactions a customer choose to
perform online with his or her friends.
social shopping
uses customers to share latest purchases (reviews)
