Exam #1: consumer influences from both internal and external source Flashcards
1
Q
marketing mix influences
A
Product, price, promotion, place
2
Q
sociocultural influences
A
personal influences, family, social class, culture, references groups
3
Q
situational influences
A
purchase task, social surroundings, physical surroundings, temporal effects, antecedent states (money)
4
Q
Psychological influences
A
motivation/ personality, perception, learning, values/ benefits, lifestyle
