Promotion

Question 1

What is Promotion ?

Answer 1

Is a method of the marketing mix to draw attention to a product or service ,intention of gaining new or existing customers

Question 2

What is above the line ?

Answer 2

Is a method of advertising such as Newspaper,TV adverts , Leaflets

Question 3

What is below the line?

Answer 3

Is a method used to support above the line(Personal selling, Packaging, Sales promotion, PR)

Question 4

What are the objectives of Promotion?

Answer 4

Increase sales
Brand awareness
Beat competition
Improve brand image
Confidence with customers

Question 5

What factors affect Above-Below the line Promotion ?

Answer 5

Reach
Costs
Effectiveness
Target Market

Question 6

What are the pros and cons of using Internet as a method of Promotion ?

Answer 6

PROS:
Extends Potential market
Lots of people shop online
24/7
Raises brand awareness

CONS:
Expensive
Technical problems
Not everyone has access online

Question 7

What factors affect Promotion ?

Answer 7

Market budget
Product life cycle
Target Market
Competitor actions

Question 8

What are the pros and cons of using the internet as a method of promotion to customers?

Answer 8

PROS:
Convenience
24/7
Diversity

CONS:
Fraud
Delay

Question 9

What are the pros and cons of using the internet as a method Promotion to firms?

Answer 9

PROS:
Reduces need for location
Reduces Staff
Reduce costs
WW Audience
FLexible

CONS:
Quality of the websites
Customers may prefer instore