Decisions about marketing mix Flashcards
1
Q
What is global Marketing ?
A
Process off placing a Product in a WW marketplace
2
Q
What does Global marketing include?
A
Market planning
Manufacturing to meet demand
Changing the market mix
3
Q
What markets does the marketing mix affect?
A
Global
Niche
WW
Local
National
Mass
4
Q
What factors affect overseas markets?
A
Political differences
Cultural differences
Economic differences
legislation
Competition
