Not Included Original

Question 1

What are resources in VALS

Answer 1

Psychological, physical, demographic and material means (Income, education, intelligence, self-confidence, eargerness to buy things, health, energy levels)W

Question 2

What are primary Motivations (VALS)

Answer 2

Patterns of attitudes/activities to help reinforce self image

Ideals-orientated: guided by knowledge, principals

Achievement oriented: Demonstrate success to peers

Self-expression oriented: desire social or physical activity, variety and risk taking.

Question 3

What are the 6 types of value?

Answer 3

Form, place, time, possession, information, service

Question 4

Describe Baby boomers

Answer 4

Strong purchasing power, entering retirement

Question 5

Describe generation x

Answer 5

Skeptical, independent, technology competent, problem solvers, reality driven

Question 6

Describe generation y

Answer 6

technology adopters, online communities, egocentric, word-of-mouthers, value work-life balance, tolerant

Question 7

Describe generation z

Answer 7

aka I generation

Independent, digital natives, impatient, materialistic, smart, fair, brand aware

Question 8

What are the tradeoffs in targeting (differentiated vs undifferentiated)

Answer 8

costs: advertising, promotion, production, efficiency

Revenue: Satisfying needs better means higher sales volume and prices