Mobile Onboarding

Question 1

Strap Line

Answer 1

And new savings on boarding Experience via mobile app for new members and new savings accounts for existing members

Question 2

Teams

Answer 2

1. Acquisition 1
   2 Acquisition 2
   3 Acquisition 3

Question 3

SM

Answer 3

Chad Kirkham

Question 4

PO

Answer 4

Dan Lapsley

Question 5

SM (Deloitte)

Answer 5

Rachel Haywood

Question 6

Why

Answer 6

1. We don’t have our per Mark share (3% easy access).
2. Limited propositions impact our credibility.
3. 40% of customers who start their journey dropout
4. 30% who complete the journey have to contact our customer centres.
5. Currently On.net technology

Question 7

OKRs

Answer 7

1. Improve conversion from 60 to 80%.
2. Decrease failure rate from 30% to 5% in app.

Question 8

Cost & Benefit

Answer 8

7.5M
3M pa 24 (by increasing easy access, we could reduce funding needed for limited access propositions
£5M pa (25)

Question 9

How

Answer 9

1. At new savings accounts for existing customers (June).
   2 R1- New customers and existing ones can on board via the app (Q4 – Q1)