DCC UAS Flashcards

1
Q

what is content marketing

A

content marketing is strategy that focuses on creating and distributing valueable, interesting, and consistent content to reach a larger target market which lead to the profitable customer action.

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2
Q

what is evangelism marketing/advocate marketing

A

evangelism marketing is a word of mouth strategy where the company build a relationship with the customers who are really believe with ghe brand’s products and volunterly advocate on behalf of brands

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3
Q

How to turn the customers into evangelist (5steps)

A

we have to use the company’s strength:
1. Excel at service
2. show appreciation to repetable customer
3. listen and respon to their complaints.
4. leverage employees
5. focus on quality no quantity

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4
Q

what is influencer marketing?

A

Influencer marketing is a type of marketing strategy that involves leveraging the key opinion who have a significant and engaged following on social media platforms

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5
Q

Micro-influencer marketing

A

Micro-influencer marketing is when brands partner with people who have smaller followings on social media to promote products in an authentic way versus sponsored ads. Micro-influencers may have smaller groups of followers numbering in the thousands, but they have super-engaged audiences.

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6
Q

Could a person have relationship with the brand

A

Yes , it could. This relationship goes beyond a simple transactional interaction and involves creating a connection based on trust, loyalty, and shared values. When a consumer displays or uses a product, the brand meaning is transferred to the consumer.

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7
Q

strategic thinking

A

is a mindset that involves the ability to analyze complex situations, anticipate future developments, and make decisions that align with long-term objectives.

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8
Q

what is social media content calendar

A

is a way to plan and visualize how the content will be distributed in specified time period. It helps ensure that content is created consistently, aligns with the company’s goals, and is distributed strategically across various platforms.

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9
Q

what is real time marketing

A

the practice of creating and delivering marketing content in response to current events, trends, or consumer behaviors as they happen. The goal is to capitalize on the immediacy of certain situations, engage with the audience in the moment, and stay relevant in a rapidly changing environment.

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9
Q

micro-moments in marketing

A

refers to the brief and often spontaneous moments when consumers turn to their devices to fulfill a specific need or seek information. These moments are characterized by the intention to act quickly and make decisions within a short timeframe.

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9
Q

what is dark social

A

web traffic with no referral data because the link was shared through unmeasurable social media. This can happen when direct URLs are copied and pasted to be shared through email, texting, secure browsing, direct messages (DMs), and messaging apps. Dark social can also happen in native app content like Facebook Instant Articles or Snapchat, which don’t have clickable links.

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10
Q

social media metrics

A

standards of measurement by which efficiency, performance, or progress can be assessed. Analyzing social media metrics is essential for evaluating the success of a social media strategy and making informed decisions to improve performance.

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10
Q

what is news jacking

A

is the strategy of injecting a brand into breaking news through social media or content marketing to get the brand noticed.

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11
Q

social media budget

A

A social media budget refers to the allocated funds set aside by an business, for the purpose of planning, executing, and optimizing social media marketing activities. Including the budget of content creation, social advertising, social engagement,monitoring tools, and prmotion and prizes

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12
Q

what is the importance of social media in public relations

A
  1. Widespread reach
  2. Real-time engagement
  3. Brand identity
  4. Targeted communication
  5. evaluating tools
    6.management crisis plan
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13
Q

what is the public relations activites in social media

A
  1. content distribution
  2. community engagement
  3. influencer collaboration
  4. social media as monitoring tools
  5. live events
14
Q

Plan social media planning as a part of public relations programs

A
  1. set clear objectives
  2. understand the target audiences
  3. choose the platforms
  4. create content caledner
  5. engagemenet startegy
  6. Analytics and evaluation
  7. crisis communication plan
15
Q

what is social media policy

A

social media policy is an organization’s standard regarding the the way it employees posting content in social media as part of their jobs and personal individual

social media policy should be a comprehensive documents including the guideliness across many categorizes and best practices tips for employee.

16
Q

A user generated content policy

A

is a organizations standard for right granted to use ugc/ccc in brand marketing.

company should take care to follow best practices and ensure good policies when it comes to sharing, repurposing, and eliciting user-generated brand social media content.

17
Q

what is personal branding

A

personal branding is the condition where people market themself and their career like a brand.

or ongoiing process to establishing desired image for career opptunities

18
Q

5 crucial social media trends

A
  1. prioritizing social media listening
  2. Taking a stand (action)
  3. cancelling self promotion
  4. focus on human element in marketing
19
Q

An organization handle a complaint or issue that could quickly get out of control

A
  1. be humble
  2. act right away
  3. keep negative pages out by poting positive content
  4. respond via blogs or forum
  5. show that the company’s respect the customer dan truly cares.
20
Q

what is social selling?

A

social selling is process of developing and building long-term relationship with prospect customers in social media.