DCC Flashcards
(32 cards)
explain about social media
social media is all about creating and sharing ideas and information. social media enable users to connect with other, sharing content, and engage in virtual communities. Users can interact with its feature such as, likes, comments. etc which create a dynamic and interactive online environment it success in shifting conventional publisher centric model to user centric model
what is user generated centric model?
user centric model means having more control, choices, and flexibility where the needs, wants, etc of the users are taken as consideration
what is wikileaks
wikileaks is non-profit organization that collects information leaks and classified media from anonymous and publish them to its website
what is big data
Big data is the massive amount of data that are difficult to process in traditional proccesing system. it includes mail messages, trasaction receipt, etc
what makes social media different?
social media have the ability to allow users to interact virtually with a real time.
for social media success, marketers needs to start with?
a customer centric marketing strategy
what is the basic strategic processes in marketing
situation analysis
what is the most powerful strategic in situation analysis?
SWOT Analysis
what is swot analysis?
is a process for identifying an organization’s strengths, weaknesses, opportunities, and threats to analyze the internal and external factors impacting the business’s success.
what is smart objectives?
SMART objectives are specific, measurable, achievable, relevant, and timely. the SMART method helps push you further, gives you a sense of direction, and helps you organize and reach your goals..
gather primary and secondary data
History of the organization
Product and/or service description
Current marketing campaign/efforts
Recent sales/performance history
Industry overview/trends
Key competitor actions
what is target market and target audience
Target market is identified in business and marketing plan objectives and represents a group of people who share common wants or needs that an organization serves.
Target audience is a group of people identified as the intended recipient of a communications message.
Business unit of social media impacts
Customer service is the process of ensuring customer satisfaction, often while performing a transaction, taking a sale, providing post-purchase support, or returning a product or service.
Operations are jobs tasked with converting inputs such as materials, labor, and information into outputs such as goods, services, and value-added products that can be sold for a profit.
In general, operations make what consumers buy, marketing gets the customers, and customer service keeps those customers happy.
what is variables and basic of segmentation
geographic (region, climate, population density, growth rate) demographic (age,gender, occupation,income,family) pyschographic (values, attitude,lifestyle) behavioral (usage rate, pricesensitivity, brand loyalty)
what is purchase funnel
purhchase funnel is a consumer-focused model that ilustrates customers journey toward purchase drom awareness to interest, desire, and action.
what is social media audit
A social media audit is a thorough evaluation of a company’s presence and performance on various social media platforms. The main objective of the audit is to gain an in-depth understanding of how an entity interacts with its audience on social media, and the extent to which social media goals and strategies have been achieved.
what is kpi
KPI stands for Key Performance Indicator, KPI is a quantitative metric or parameter used to measure the performance of an organization, team, or project in achieving its stated goals and objectives. KPIs help in assessing the extent to which an entity has successfully achieved certain targets.
variables on purchase funnel
awareness, interest, consideration, intent, evaluation, buy
what is IOT
IOT or internet of things is a concept where the psychical devices have embedded technology that inclunde IP address which can connect to the internet. By having IOT, the users could communicate virtually without direct human interactions.
what is corporate communications
managing internal and external communication which is stakehoders
what is microblogging
Microblogging is a type of social media that allow user to share information in short sentences with 1 photo or videos, such as twitter. it is also known as micropost
what is SEO
Search Engine Optimization, is strategies used to improve the visibility and ranking of a web page in the search results of search engines like Google. The goal of SEO is to make web pages appear in higher positions on search results pages for certain keywords.
what is social networks?
Social networks enable users to set up profiles, join groups, and interact through updates containing various media. such as, facebook and linkedin
what is geotagging as a part of geosocial networking
Geotagging is the process of adding geographical location metadata to various forms of media, such as photos, videos, or text messages. This metadata typically includes latitude and longitude coordinates, providing information about where the media was created or captured. Geotagging enables users to associate a specific location with their content, allowing others to see where it was taken or created.
