DCC UAS Flashcards
what is content marketing
content marketing is strategy that focuses on creating and distributing valueable, interesting, and consistent content to reach a larger target market which lead to the profitable customer action.
what is evangelism marketing/advocate marketing
evangelism marketing is a word of mouth strategy where the company build a relationship with the customers who are really believe with ghe brand’s products and volunterly advocate on behalf of brands
How to turn the customers into evangelist (5steps)
we have to use the company’s strength:
1. Excel at service
2. show appreciation to repetable customer
3. listen and respon to their complaints.
4. leverage employees
5. focus on quality no quantity
what is influencer marketing?
Influencer marketing is a type of marketing strategy that involves leveraging the key opinion who have a significant and engaged following on social media platforms
Micro-influencer marketing
Micro-influencer marketing is when brands partner with people who have smaller followings on social media to promote products in an authentic way versus sponsored ads. Micro-influencers may have smaller groups of followers numbering in the thousands, but they have super-engaged audiences.
Could a person have relationship with the brand
Yes , it could. This relationship goes beyond a simple transactional interaction and involves creating a connection based on trust, loyalty, and shared values. When a consumer displays or uses a product, the brand meaning is transferred to the consumer.
strategic thinking
is a mindset that involves the ability to analyze complex situations, anticipate future developments, and make decisions that align with long-term objectives.
what is social media content calendar
is a way to plan and visualize how the content will be distributed in specified time period. It helps ensure that content is created consistently, aligns with the company’s goals, and is distributed strategically across various platforms.
what is real time marketing
the practice of creating and delivering marketing content in response to current events, trends, or consumer behaviors as they happen. The goal is to capitalize on the immediacy of certain situations, engage with the audience in the moment, and stay relevant in a rapidly changing environment.
micro-moments in marketing
refers to the brief and often spontaneous moments when consumers turn to their devices to fulfill a specific need or seek information. These moments are characterized by the intention to act quickly and make decisions within a short timeframe.
what is dark social
web traffic with no referral data because the link was shared through unmeasurable social media. This can happen when direct URLs are copied and pasted to be shared through email, texting, secure browsing, direct messages (DMs), and messaging apps. Dark social can also happen in native app content like Facebook Instant Articles or Snapchat, which don’t have clickable links.
social media metrics
standards of measurement by which efficiency, performance, or progress can be assessed. Analyzing social media metrics is essential for evaluating the success of a social media strategy and making informed decisions to improve performance.
what is news jacking
is the strategy of injecting a brand into breaking news through social media or content marketing to get the brand noticed.
social media budget
A social media budget refers to the allocated funds set aside by an business, for the purpose of planning, executing, and optimizing social media marketing activities. Including the budget of content creation, social advertising, social engagement,monitoring tools, and prmotion and prizes
what is the importance of social media in public relations
- Widespread reach
- Real-time engagement
- Brand identity
- Targeted communication
- evaluating tools
6.management crisis plan
