social change

Question 1

what are the 6 steps to creating social change

Answer 1

drawing attention (through proof)

consistency

deeper processing

augmentation principle

snowball effect

social cryptomnesia

Question 2

define social cryptomnesia

Answer 2

people have a memory that change occurred but don’t remember how it happened

Question 2

define social change

Answer 2

occurs when societies adopt new attitudes, beliefs, ways of doing things

Question 3

what study provides the the research support for normative influences

Answer 3

Jessica Nolan et al (2008) aimed to see if they could
change people’s energy-use habits. They hung messages
on the doors of houses in San Diego every week for one
month. The key message was that some residents were
trying to reduce their energy usage. As a control, some
residents just had messages that asked them to save
energy but made no reference to other people’s behaviour.

There were significant decreases in
energy usage in the first group
compared to the second.

This shows that conformity (majority
influence) can lead to social change
through the operation of normative
social influence.