1.5 - Analysis Flashcards
(41 cards)
Gross profit =
Gross profit = Selling price - Cost price
Markup =
Markup = Gross profit
COGS =
COGS = Sales - Gross profit
A businesses expense percentages may increase if…
Distribution cost
• There is a major advertising campaign to launch a new product, sales of the new product may be slow to begin with
Administrative expense
• There is an increase in the use of telecommunications such as cell phones, email or fax expenses which may increase by more than the increase in sales
Finance cost
• The business borrows more money on a loan or mortgage, interest expense may increase by more than the increase in sales
Profit for year =
Profit for the year % =
Profit for year = Gross profit - expenses
Profit for the year % = Gross profit % - Expense %
What the markup % shows us about a business…
The markup percentage of (%___) shows that on average, (business name) has added (%___) of the cost price of the (goods in context to business) onto the cost price to get the selling price in (year).
Recommendations for improving markup %
- (business name) could increase the selling price of the (goods in context to the business). This will mean that (business name) will be able to generate more profit from each sale. This will increase the gross profit, (as gross profit = sales - COGS) and cause the markup % and gross profit % to increase.
- (business name) could find a cheaper supplier for its (goods in context to business) while keeping its selling prices the same, which will decrease COGS. This will increase the gross profit, (as gross profit = sales - COGS) and cause the markup % and gross profit % to increase.
- (business name) could change its ‘sales mix’ by selling different (goods in context to the business) with different markups. For example, it could try to sell more (goods in context to the business) with higher markups. By selling more (goods in context to the business) with a higher markup compared to (goods in context to the business) with a lower markup, this will increase the average markup % and increase the gross profit %.
What the gross profit % shows us about a business…
The gross profit percentage of (%___) shows that (business name) earned ($___) of gross profit for every $1 of sales in (year).
Recommendations for improving gross profit %
- (business name) could increase the selling price of the (goods in context to the business). This will mean that (business name) will be able to generate more profit from each sale. This will increase the gross profit, (as gross profit = sales - COGS) and cause the markup % and gross profit % to increase.
- (business name) could find a cheaper supplier for its (goods in context to business) while keeping its selling prices the same, which will decrease COGS. This will increase the gross profit, (as gross profit = sales - COGS) and cause the markup % and gross profit % to increase.
- (business name) could change its ‘sales mix’ by selling different (goods in context to the business) with different markups. For example, it could try to sell more (goods in context to the business) with higher markups. By selling more (goods in context to the business) with a higher markup compared to (goods in context to the business) with a lower markup, this will increase the average markup % and increase the gross profit %.
What the distribution cost % shows us about a business…
The distribution cost percentage of (%___) means that (business name) spent ($___) of every $1 of sales on distribution costs, such as advertising, in (year).
Recommendations for improving distribution cost %
- (business name) could reduce advertising costs by printing promotional posters in black and white instead of colour to reduce printing costs. This would decrease advertising costs, which would decrease distribution costs. Therefore, the distribution cost % and total expenses % would decrease and profit % would increase.
- (business name) could reduce shop electricity costs by turning off shop lights when not in use and switching to energy efficient light bulbs. This would decrease shop electricity costs, which would decrease distribution costs. Therefore, the distribution cost % and total expenses % would decrease and profit % would increase.
- (business name) could reduce shop rent costs by negotiating a better rent or moving to a cheaper premises. This would decrease shop rent costs, which would decrease distribution costs. Therefore, the distribution cost % and total expenses % would decrease and profit % would increase.
What the administrative expense % shows us about a business…
The administrative expense percentage of (%___) means that (business name) spent ($___) of every $1 of sales on administrative expenses, such as insurance in (year).
Recommendations for improving administrative expense %
- (business name) could reduce insurance costs by changing to a cheaper insurance provider. This would decrease insurance costs, which would decrease administrative expenses. Therefore, the administrative expenses % and total expenses % would decrease and profit % would increase.
- (business name) could reduce office electricity costs by turning off shop lights when not in use and switching to energy efficient light bulbs. This would decrease office electricity costs, which would decrease administrative expense. Therefore, the administrative expenses % and total expenses % would decrease and profit % would increase.
- (business name) could reduce office rent costs by negotiating a better rent or moving to a cheaper premises. This would decrease office rent costs, which would decrease distribution costs. Therefore, the distribution cost % and total expenses % would decrease and profit % would increase.
What the finance cost % shows us about a business…
The finance cost percentage of (%___) means that (business name) spent ($___) of every $1 of sales on finance costs, such as interest on loan, in (year).
Recommendations for improving finance cost %
- (business name) could reduce interest on loan by renegotiating interest rates with their current bank. This would decrease interest on loan, which would decrease finance costs. Therefore, the finance cost % and total expenses % would decrease and profit % would increase.
- (business name) could reduce interest on mortgage by paying some of it off, which would reduce the amount of interest they would have to pay. This would decrease interest on mortgage, which would decrease finance costs. Therefore, the finance cost % and total expenses % would decrease and profit % would increase.
What the total expenses % shows us about a business…
The total expenses percentage of (%___) means that (business name) spent ($___) of every $1 of sales on total expenses in (year). For example…
Recommendations for improving total expenses %
• Could use any of the previous suggestions to improve DC % AE % or FC %
What the profit for the year % shows us about a business…
The profit for the year percentage of (%___) means that (business name) earned a profit of ($___) of every $1 of sales in (year).
Recommendations for improving profit for the year %
- Could use any of the previous suggestions to improve DC % AE % or FC %
- By decreasing the total expenses %, this will increase profit for the year and increase the profit for the year percentage (as profit for the year % = gross profit % - expenses %).
What the % change shows us about a business…
The percentage change of (fees/sales/profit) of (%___) shows that (business name)s (fees/sales/profit) (increased/decreased) by (% in year 2) from (year 1) to (year 2).
Sales and Profit trend description
From (year 1) to (year 2), (business name) (sales/profit) (increased/decreased) from ($___) in year 1 to ($___) in year 2, which is a (% change between the 2 years) (increase/decrease). This is a (positive/negative) trend for the business. This (increase/decrease) may have occurred due to …
Recommendations for improving the % change in sales/fees
- (business name) could change the type of advertising they use. For example, from posters to television commercials, while focusing on the quality/new range/lower prices of (goods in context to business). The new advertising should attract more customers and increase the quantity of (goods in context to business) sold, which will increase (business name) sales in the future. By increasing sales, the percentage change in sales will increase also.
- (business name) could find a cheaper supplier for its (goods in context to business) so it can lower it selling prices to compete with (competitors store name) without further reducing its markup. The lower selling prices should attract more customers and increase the quantity of (goods in context to business) sold, which will increase (business name) sales in the future. By increasing sales, the percentage change in sales will increase also.
Recommendations for improving the % change in profit
TBC…
What the current ratio shows us about a business…
The current ratio of ___:1 in (year) shows that (business name) has ($___) of current assets to pay for every $1 of current liabilities. This shows that (business name) will likely be able to meet its current debts as they fall due within the next accounting period, usually of 12 months.