1.5 - business objectives Flashcards
(9 cards)
business objectives
aims and targets that a business works towards to help it run smoothly
benefit of setting business objectives
- increases motivation as employee and managers now have clear targets to work on
- decision making will be easier & less time consuming
- reduces conflicts and helps focus the business towards reaching the same goal
- managers can compare the business performance to it’s objectives and make any changes
different business objectives
- survival
- maximising profit
- growth
- increasing market share
- improving the cashflow
objective of a social enterprise
stakeholders
a person or a group which has interest in a business for various reasons and are directly affected by it’s decisions
internal stakeholders
directly involved w the day to day running of the business
- owners, workers, managers
external stakeholders
outside the business and are not involved in it’s running or decision making
- customer, government, community, suppliers, investors, creditors
stakeholder objectives
owners:
-profit
- growth, increase value of business
workers
- high salaries
- job security
- job satisfaction
managers
- high salaries
- job security
- growth of business so they get mroe power, status,salary
customers
- safe products
- high quality products that r durable
- value for money
- reliability of service and maintenance
government
- employment
- taxes
- national output/GDP increase
community
- employment creation
- security
- business does not pollute environment
- safe products that are socially responsible
suppliers
- timely payments
- regular business
- client satisfaction
how stakeholder objectives might conflict
the owners need for more profit
1)- workers and managers need for high salaries
—-> may lead to industrial strikes and legal battles where worker try to force the owner to increase salaries
2) may also cause them to compromise on the quality of the product to reduce costs
e.g furniture busines may use lower quality wood - conflicts w customer needs for high quality product
3) gov objective of taxes may conflict w workers objective of high salaries