4.3 - achieving quality production Flashcards
(25 cards)
quality
to produce a good or service which meet customer’s expectation
good quality
- establishes a brand image
- build brand loyalty
- increase sales
- maintain good reputation
- attract new customers
poor quality
- lose customers to others
- have to replace faulty products and repeating poor service (increases costs)
- have bad reputation
- low sales and profits
quality control
checking for quality at the end of production process
quality control advantages
- eliminates fault / defect before customer receive it
- not much training required for conducting quality check
quality control disadvantages
- higher costs
- expensive to hire employees
- quality control may find faults but not find out why it occurs, difficult to find solution to problem
- if product has to be replaced, its expensive for firm
quality assurance
checking for quality throughout production process
quality assurance advantages
- eliminates fault / defect before customer receives it
- since each stage of production is checked, fault is easier to identify
- products dont have to scraped or reworked as often = less expensive
quality assurance disadvantages
- expensive to carry out
- dependant on how well employee will follow quality standards
- could demotivate staff due to lack of trust
total quality management
- the continuous improvement of products and production process by focusing
on quality at every stage of production
total quality management advantages
- quality is built into every part of the production process and becomes central to worker’s principles
- eliminates all fault before product gets to customer
- no customer complaints (lessercosts, lesser returns) = brand images
- waste is removed (betternefficiency)
total quality management disadvantages
- expensive to hire and train all employees
- relies on employees
- may not be motivated to follow all procedures
economies of scale
benefits enjoyed by the firm as it expands its scale of production
leading to decreased average cost
internal economies of scale : financial economie
-more banks prefers to give loan to large firms since they are more stable
- large firms able to raise capital more cheaply than small firms
internal economies of scale : purchasing economie
benefits enjoyed by large firms when they buy supplies in bulk
e.g trade discounts
internal economies of scale : managerial economie
large firm able to pay for specialized managers
e.g marketing, production managers
internal economies of scale : risk bearing economie
large firms can spread out their risks producing or establishing different branches
internal economies of scale : technical economie
able to afford modern technology and equipment
= leads to improvement and efficiency
internal economies of scale : marketing economie
enjoying marketing benefits
e.g advertising, marketing research, purchasing of own vehicle for distribution of product
diseconomies of scales
problem faced by the firm as it expands beyond a particular
size and leads to an increase in average cost in productions
external economies of scales
benefits enjoyed by firm as whole industry expands
external economies of scales : development of specialist firms
provide essential services for whole industry at a lower cost
= leading to a decrease in average cost
e.g banking firms, insurance, transport, security firms
external economies of scales : a pool of skilled labour
workers will be attracted to expanded firms, all firms in
industry will be able to employ skilled workers at a lower cost
external economies of scales : improved infrastructure
improvement in roads, water, electricity
= enables firm to produce at lower cost