1.5 - Understanding External Influences On Business Flashcards
What is a stakeholder?
Anyone affected by the business
Different stakeholders are affected by the business in different ways. This means they have different opinions about what makes a firm successful and what its objectives should be.
How are owners stakeholders?
Important - make a profit if business is successful and decide what happens to the business
Different stakeholders are affected by the business in different ways. This means they have different opinions about what makes a firm successful and what its objectives should be.
How are managers stakeholders?
Interested in job security
Promotion
Different stakeholders are affected by the business in different ways. This means they have different opinions about what makes a firm successful and what its objectives should be.
How are employees stakeholders?
Promotion
Decent wages
Good working conditions
Different stakeholders are affected by the business in different ways. This means they have different opinions about what makes a firm successful and what its objectives should be.
How are suppliers stakeholders?
Suppliers will benefit when firms set objectives based on profitability and growth
Different stakeholders are affected by the business in different ways. This means they have different opinions about what makes a firm successful and what its objectives should be.
How are local communities stakeholders?
Suffering - noise, pollution
Gain - good jobs, sponsoring
So the local community may benefit when objectives are based on minimising environmental impacts, ethical considerations, profitability and growth
Different stakeholders are affected by the business in different ways. This means they have different opinions about what makes a firm successful and what its objectives should be.
How are government stakeholders?
Receives taxes if the firm makes a profit
If the firm allows job creation
Different stakeholders are affected by the business in different ways. This means they have different opinions about what makes a firm successful and what its objectives should be.
How are customers stakeholders?
High quality products - low prices
Satisfaction
Different stakeholders are affected by the business in different ways. This means they have different opinions about what makes a firm successful and what its objectives should be.
How are pressure group stakeholders?
Influence decisions a firm makes
Creating bad publicity if they dont agree with the firms choices
What is a pressure group?
An organisation that tries to influence what people think about a certain subject
Who are the most influential stakeholders in a business?
Owners - but they need to consider interests of other stakeholders when setting objective
A firm might decide to ignore the opinions of some stakeholders, what are certain stakeholders that they must consider?
Customers - must sell products in order to survive
Suppliers - unhappy if not paid in time
Workers - unproductive
What is e-commerce
Using the internet to buy/sell products
What does e-commerce allow a business to do?
Reach a wider market compared to just traditional shops
How is e-commerce convenient for customers?
They can buy products from all over the world at any time of day and dont need to spend ages queuing up
How can firms use technology?
Websites - communicating with customers
Email - personal, or big, communication to stakeholders
Apps - firms to communicate with customers
Live chats - instant messaging service
Video calls - meetings rather than travelling
How can firms use social media to share information with customers?
Written messages
Articles
Pictures
Videos
Links
Can be updated regularly, seen by many people
Why do businesses use social media?
Customer service
Advertising
Promoting events
What different technological payment systems are now used to create products?
Online payments - paypal
Chip and pin - debit or credit cardand then enter your unique pin
Contactless - debit/credit card by downloading an app: apple pay, android pay
How can easier payments allow more sales?
Encourage customers to shop with the firm
Faster payments mean that businesses can serve more customers in a given time
Why would firms need to adapt to changes in technology?
To stay competitive - if other firms are communicating with customers through apps, the business should consider doing so
How can technology reduce costs?
Businesses can use new technology to carry out processes in the place of people
What are the disadvantages of using new technology in businesses?
Expensive - buy equipment, train staff
Hiring staff with the skills to use the new technology
How can technology allow more sales?
E-commerce - lets a business reach bigger markets