02112024 pretest questions Flashcards
1
Q
A large online retailer uses a decision support system (DSS) to develop scenarios for the executive team to evaluate.
What is the primary source of the data used by this DSS?
A
The transaction processing system (TPS)
2
Q
What is the main reason marketing return on investment (ROI) is easier to measure with social media marketing than with traditional marketing?
A
User behavior can be tracked in social media
