Unit 7: At work: careers

Question 1

telesales/telemarketing

Answer 1

selling or marketing goods and services by phone

Question 2

cold calling

Answer 2

phoning people who have not requested a call in order to try to sell them something

Question 3

hard sell

Answer 3

attempt to sell sth by being very forceful or persuasive

Question 4

part with your money

Make sure you read the contract before parting with any money.

Answer 4

spend money

Question 5

merchandise

Answer 5

products that are bought and sold

Question 6

purchasing power

Answer 6

the ability sb has to buy goods

Question 7

shop around

**Shop around **for the best deal.

Answer 7

try different companies or shops to see which offers best value

Question 8

trade sth up >< down

Answer 8

sell something in order to buy something more expensive

Question 9

brand loyalty

Answer 9

confidence in that particular make and a tendency always to choose it

Question 10

loss-leader

Answer 10

an item that a shop sells at a very low price, so that they lose money on it, in order to attract customers

Question 11

niche market

Answer 11

a small area of trade within the economy, often involving specialized products

Question 12

come/go under the hammer

Answer 12

being sold at an auction

Question 13

administration

Answer 13

organisation and arrangement of operations

Question 14

proposition

Answer 14

formal offer

Question 15

hammer out a deal

Answer 15

talk in detail until a business agreement is made

Question 16

capital assets

Answer 16

buildings and machines owned by a company

Question 17

holiday property letting agency

Answer 17

a business organising the rental of holiday houses and flats