topoc 3 Flashcards

1
Q

advantages of radio advertising

A

cheaper than tv
portable and can reach customers anywhere

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2
Q

disadvantages of radio

A

product cannot be seen
listeners may skip adverts

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3
Q

what is market segmentation?

A

splitting the market for a product into different parts

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4
Q

Location of city

A

more people in the cities, so more potential customers

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5
Q

What is a wholesaler?

A

A large storage centre, able to take deliveries direct from producers.
role is to break bulk. buying in large quantities then selling small amounts to retailer.

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6
Q

Why might business is choose to sell their products online

A

It’s open 24 seven, and reaches of global audience

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7
Q

Why do some people choose physical shops?

A

offer a personal service
display items
create an experience
encourages impulse purchases

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8
Q

why do flat structures encourage workers to share ideas?

A

Workers at the bottom will have good relationships and frequent contact with managers, so more confident passing on their opinions

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9
Q

What will the speed of communication from the top to bottom be like in a flat structure

A

It will be quicker because there are less layers for it to go through

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10
Q

how does the accuracy of messages sent in a flat structure, compared to tall structures

A

More accurate because they’ll be less opportunities for the messages to be changed. Less mistakes will be made because information received is accurate

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11
Q

What’s the zero hour contract?

A

Employee has no set guaranteed hours of work

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12
Q

Advantages of zero hour contracts for the employee and business

A

highly flexible so appealing to those who need to turn down work at times
not have to pay employees when theyre not needed

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13
Q

disadvantages of zero, our contracts for the employee and business

A

employees will not have job security or a regular income employees can turn down shifts which may lead to business not having enough staff to make customer demand

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14
Q

Advantages of working from home to the business

A

can work longer as they will not be travelling
They may be more productive
work better with less distractions.

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15
Q

disadvantages of working from home to the business

A

not be able to exchange ideas easily
may produce less as they are not being directed
will be costly to buy technology

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16
Q

Disadvantages of working from home to the employee

A

miss the social side
may be less productive without supervisor

17
Q

advantages to the employees of working from home

A

enjoy freedom,
save time and money travelling

18
Q

What is Flexi time?

A

workers can work their hours in as few or as many days as they wish businesses may put restrictions on when work can be done. (core time).

19
Q

Advantages of Flexi time

A

Employee can plan work around lifestyle
communication between workers may not be good as they don’t meet regularly

20
Q

disadvantages of flexitime to others

A

customers may not like inconsistency in employee pattern. There may be conflict with some staff not offered a flexi contact

21
Q

advantages of flexi time to business

A

Save costs by not needing office space
might benefit from increased productivity

22
Q

What’s working whilst mobile?

A

Employees work when they’re on the move, travelling or on holiday

23
Q

What is temporary working?

A

employees work for a short period of time-contract is normally for fixed term i.e. three months it has an end date

24
Q

What are some problems with temporary working

A

Sometimes there’s a shortage of workers or the finances are insecure